Pick Protection Marketing Manager July 2017 .pdf

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Author: Rebecca Pick

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Pick Protection Marketing Manager Role

Marketing Manager
Job Description
The Marketing Manager is responsible for owning the long term marketing strategy,
and translating that into day to day implementation of campaigns/activities, with
accountability for delivering measurable commercial results.
Reporting directly into the CEO, the role holder will see themselves as the ‘voice of
the customer’ with the company and actively develop a deep understanding of the
target markets’ needs and issues.

Key Duties


Responsible for the customer market research programme:
o Meet/talk with clients regularly to build understanding of target market
sectors/industries
o Develop & manage online client surveys, and manage 3rd party
research agencies where appropriate
o Develop & maintain client/prospect personas & user journeys
o Benchmark company brand/reputation (NPS)



Based on this market knowledge, and in line with the wider business plan,
develop the marketing strategy, with associated commercial objectives and
campaign activity plans, complete with agreed measurable KPIs and targets.



Creating, implementing and managing resulting campaigns, including:
o Identifying suitable mix of communication channels (offline, online,
social) for each campaign, based on customer understanding
o Developing content themes/topics and campaign assets (using 3rd
party agencies as necessary)
o Track metrics, analyse campaign effectiveness and report back



Demonstrate understanding of the customer journey and how this is
incorporated into the marketing strategy/thinking.



Responsible for delivering monthly target number of Marketing Qualified
Leads to the sales team, as agreed with the CEO. Working closely with the
sales team to improve quality and number of leads generated.



Based on understanding of target market client needs & issues, identify
suitable topics for thought leadership content/blogs. Then source appropriate
third party experts to provide content for website & campaigns.



Creation of all marketing materials/collateral in line with the marketing plan



Monitoring, evaluating and reporting on weekly and monthly marketing
activities, as agreed with the CEO, including website traffic reports using
Google Adwords, and funnel/pipeline reports from Salesforce.

Tel: 0141 229 0049

Suites 2E/F, 30 Gordon Street, Glasgow, G1 3PU

Pick Protection Marketing Manager Role



Overall responsibility for brand management, brand guidelines and company’s
marketing budget



Ownership of the company’s website and online presence:
o Responsible for improving SEO rankings on identify search terms
o Develop and run PPC campaigns, analyse effectiveness and
recommend improvements
o Recommend paid social activity to engage target market



Monitor competitor activity and provide quarterly competitor review report



Demonstrate awareness of evolving H&S landscape



Responsible of continual evaluation and improvement of marketing activities

Requirements of the role:
Minimum of 5+ years of experience in a marketing role, ideally in a B2B environment
Bachelor degree in marketing (or closely related degree)
Strong digital marketing skills: SEO, PPC, Web Development, Social Media, Google
Adwords
Experience of interacting with customers directly and indirectly
Able to demonstrate results oriented commercial mindset
Previous ownership of marketing strategy and budget, for a product line or company
Experience of developing marketing campaigns across multiple channels
Previous experience managing 3rd party agencies and suppliers
Familiarity with Salesforce & Marketing Automation tools would be a plus
Experience in a fast paced start-up company is desirable, but not essential.

Desired competencies:
Eager to learn, adapt and be flexible
Strong creative flair
Ambitious self starter
Creative problem solver, able to work without direct supervision to achieve a goal
Confident communicator, able to present ideas/plans to senior management
For more information or to apply for the role of Marketing Manager at Pick Protection
please email Rebecca.pick@pickprotection.com

Tel: 0141 229 0049

Suites 2E/F, 30 Gordon Street, Glasgow, G1 3PU


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