Style Guide (2).pdf

OUR LOGO

OUR LOGO CAN BE USED WITH OR WITHOUT THE
TAGLINE, AND CAN BE SOLID BLACK OR WHITE.

PAY CAREFUL ATTENTION TO LEGIBILITY. WHEN IN DOUBT ON THE
CONTRAST OR PLEASANTRY OF THE RED NUMBERS ON A
BACKGROUND, JUST USE AN ALL WHITE OR BLACK LOGO INSTEAD.
NEVER USE THE TAGLINE IF IT BECOMES TOO SMALL TO READ.

IT CAN ALSO BE USED IN A WHITE/RED COMBO OR BLACK/RED
COMBO, BUT THE SAFETY PIN SHOULD NEVER BE RED.

THE LOGO CAN BE USED IN A SQUARE FORMAT. IT’S NOT OUR FIRST
CHOICE, BUT IT’S SMART IN CERTAIN SPACES, LIKE USER IMAGES &
SOCIAL MEDIA PROFILES. THE SQUARE FORMAT SHOULD NEVER USE
THE TAGLINE.