NH Hotel Group .pdf

8/2/2017

NH Hotel Group

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(https://www.nhhotels.com/corporate)
Job vacancies

B2B Brand Marketing Executive - Headquarters Madrid
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Town: Madrid
Province: Madrid
Country: España
No. Job vacancies: 1
Type of job vacancy: Contract

Functions
- Market / Competitor Best Practices regular benchmarking (internal reports objectives de nition / leadership by
priorities )
- Execute the company’s marketing plans towards the B2B segments, M&E and Corporate (Bookers, Travel
Intermediaries and Travel Managers of Key accounts or Small and medium companies) conjointly with B2B Manager
- Support on further development of what NH Hotel Group’s value proposition should be in each segment in close cooperation with Trade Marketing, B2B Digital Sale and Marketing Experience Dept.
- Support execution of projects related to Branding (Image and Awareness), new Growth Sources (Web and by
segments / channels / markets priorities), Client Experience, Global Promotions and CRM & Loyalty.
- Participation on the development of a consistent communication and differentiating position with these audiences,
leveraging the existing sales force and material, trade fairs and other events and any other relevant marketing activity
to achieve the objectives.
- Assist on B2B area KPIs analysis, follow up (Segment weight and evolution, Web, Blog, Social media) including overall
Digital Content strategy improvement
- B2B materials Guidelines Development - supervision and BU Support / monitoring conjointly with B2B Manager
- Support and follow-up of the NH Meetings Blog multi country launch and the web evolution project.
- Develop effective co-operation mechanisms with the BU Marketing Managers, the Sales Segment Leaders, the PR
team, the Loyalty & CRM team, the Commercial Marketing team and the Corporate Brand & Product team both at HQ
level and BUs.
- Strive for the best B2B strategic results keeping the balance with short term business needs, according to company
strategic 5 years plan and annual marketing objectives.

Requirements and quali cations
- At least 2 years of experience in Operations, Marketing or Commercial Department
- BA/BS degree required. Master degree is an asset.
- International work experience within marketing teams across several markets.
-Excellent knowledge of English (spoken and written) and at least one more European language.
- Ability to synthesize multiple data and translate into creativity
- High knowledge of Excel, Powerpoint, Word.
- Ideally pro ciency / understanding of social media networks, knowledge of Content Management Systems
(Wordpress) and knowledge of Google Analytics
- Knowledge of Brand Marketing
- Travel sector; Hospitality a plus
- Project Management with direct responsibility of KPI
- Multiples simultaneous project management.
- Proven successful experience working with different team, helping them and guiding them on projects.
- Experience on digital content plan execution, including Blog and Social Media strategy.
- Previous work linked to B2B segment is a plus.

We offer
• Direct report to the B2B Brand Marketing Manager
• Located in the Head O ce C / Santa Engracia 120, Madrid – Spain
• Availability to travel

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https://nhcareers.epreselec.com/Ofertas/Ofertas.aspx?Id_Oferta=1927478

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NH Hotel Group
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