IPWarmupSchedule .pdf

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IP Allocation and IP Warmup Schedule 
 

It   is   important   to   note   an   IP   warmup   plan   is   merely   a  way   to   help   the   sender   identify 
potential   weaknesses   in   their   email   program.   Starting   slowly   gives   the   sender   a  chance   to 
pause   or   slow   down   sending   and   adjust   their   strategy   before   their   reputation   is   severely 
impacted.  

 

IP Allocation 
 
How many IPs should I have? 
(Suggested IP count is based on desired 
daily sending volume) 
 

IP Warmup Schedule 

 

 

 
Sending volume ramp up schedule  
(Regardless of IP count) 
 
 

No. Of IPs  Target Daily Volume 
2  25,000 

1  50 

2  50,000 

2  100 

2  100,000 

3  500 

2  200,000 

4  1,000 

2  400,000 

5  5,000 

2  800,000 

6  10,000 

3  1,600,000 

7  20,000 

3  2,500,000 

8  40,000 

4  3,500,000 

9  70,000 

5  5,000,000 

10  100,000 

7  7,500,000 

11  150,000 

10  10,000,000 

12  250,000 

11  12,500,000 

13  400,000 

12  15,000,000 

14  600,000 

13  20,000,000 

15  1,000,000 

15  30,000,000 

16  2,000,000 

17  50,000,000 

17  4,000,000 

20  80,000,000 

18  Double Sending Volume Daily 

 
 
The  number  of  IPs  needed  to 
accommodate  your  sending  volume  can 
change  based  on  your  type  of  sending, 
the  domains  to  which  you  are  sending, 
and your sending reputation.  

 

Day  Daily Volume 

 
 
Ideal  warm  up  schedules  can  vary  greatly 
depending  on  a  number  of  factors 
including:  List  age,  list  hygiene,  spam 
reports, 
user 
engagement, 
domain 
reputation,  content,  domain  distribution, 
and   other   factors. 


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