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Artificial Intelligence Market in the Media and Advertising .pdf


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Artificial Intelligence Market in the Media and Advertising Sector North
America and Europe Witness Greater Demand

Over the last few years, artificial intelligence (AI) has shifted from being a branch of computer science
to an everyday technology that majority of consumers carry in their pocket daily, such as an Apple
smartphone with voice input Siri. The artificial intelligence technologies has been gaining significant
interest in the media and advertising industry in the recent years. Although the applications for
artificial intelligence in the media and advertising business are still in infancy stage, there is huge
potential for the technology to shape the next generation media and advertising sector. Machine
learning already has a significant impact on the advertising ecosystem. The best example for this is
real time bidding (RTB), which is buying or selling advertising space online in real time. Through
artificial intelligence, self-learning algorithms are used for running online campaigns that enable
advertisers to critically identify the most potential shoppers. This further helps in deploying
personalized advertisements to each shopper and in taking the desired action.
Access Report Description At: https://www.psmarketresearch.com/market-analysis/artificialintelligence-in-media-and-advertising-market
The demand for artificial intelligence in media and advertising industry has been increasing due to
greater demand for rich digital customer experience, worldwide. Media and advertising companies are
focusing on optimization of email and website communications by continuous learning from user
behaviour and actions. In addition, programmatic advertising is also fueling the growth of the global
artificial intelligence market in this industry. Automated process of buying and selling advertisement
inventory through artificial intelligence is effectively connecting advertisers to publishers.
The trend toward effective voice based search technologies has also added value to the market
growth. Businesses are trying to bring next generation input method in their product and services
through artificial intelligence. The widespread adoption of smartphones has let media companies to
include artificial intelligence technologies as a crucial part of their product development lifecycle.
Artificial intelligence provides a new competitive edge to the media companies through contextual
relevancy for connecting right people to the right content at the right time and in the right way.
Therefore, the global artificial intelligence market in media and advertising has a huge scope for
rapid growth. Through advanced algorithms and detailed reporting, artificial intelligence can give
advertisers a more precise picture of campaign performance by establishing both, viewing ability and
interaction metrics.
Globally, North America and Europe witness greater demand for artificial intelligence solutions in the
media and advertising sector, due to robust technology and information technology (IT) infrastructure.
The market in Asia-Pacific is expected to witness the fastest growth rate during the forecast period,
owing to huge growth opportunities in media industry and emergence and rapid adoption of predictive
technologies by major media and advertising companies in the regional market.
A major challenge faced by the media and advertising companies in the adoption of artificial
intelligence at a vast scale is identification of decision making patterns due to lack of technical
expertise. Though, artificial intelligence allows big media and advertising agencies to serve cognitive
ads and integrate voice based assistance in their campaigns, there is still scope for small and medium
agencies to fully adopt artificial intelligence as their prime functional and operational business
element.
Companies are proactively investing in artificial intelligence technology to better understand individual
reader, are creating growth opportunities for the artificial intelligence market in media and advertising.

With greater adoption of artificial intelligence in media and advertising, consumers are likely to better
communicate and engage with content through speaking apps and chat bots in near future.


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