Location Based Services Market .pdf
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Location Based Services Market Asia Pacific was the largest
Location based services refer to services offered through the mobile devices to take into account the
geographical location of the devices. Such services facilitate improved insight on businesses and their
customer base over analytics.
The global location based services market is driven by a number of factors, including surging market
of smartphone and tablets in the developing countries, availability of low-cost GPS devices,
advancement in analytical capabilities in communication technology, increasing use of vehicle
tracking and management and the expansion of 3G and 4G internet services in developing markets.
Access Report Description At: https://www.psmarketresearch.com/market-analysis/locationbased-services-market
Consumer speculation over the exposer of their personal data, consumer anxiety over being followed
and tracked, and lack of consumer awareness about location based services, are some of the major
hindrances for the growth of the location based services market.
The potential market opportunity for location based services lies in the rise of mobile devices and
accessing customers' desire for WiFi services for optimizing customer engagement, increasing
number of visits and reside times of consumers, facilitating remote assistance, and inspiring additional
purchases through relevant communications. Moreover, LBS can also be used in retail "showrooming"
(exploring in-store products, comparing prices online, and then buying them from a competitor online)
and offering a more effective omni-channel strategy. Further, opportunity such as wayfinding and
remote assistance can be provided by LBS to allow customers more self-sufficient.
Based on the various services of the location based services market, the market can be segmented
as consulting, system Integration, managed services, and other services. On the basis of products the
global location based services market can be segmented as hardware, software and services.
Based on the various enterprises vertical, the global location based services market can be
segmented as, fleet management and vehicle tracking, business intelligence and analytics, location
based advertising, map based visualization, sales and distribution planning, emergency support and
disaster management, and Leisure and Social Networking. Navigation and location based
advertisement are expected to be the largest market segment in coming years.
Based on the end user industries the global location based services market can be bifurcated as (Fast
Moving Consumers Goods) FMCG, telecom, retail, automotive, consumer durables, oil and gas, and
healthcare. Location-based services enable retailers a better understanding of customer behaviour in
a particular physical location. It facilitates a complete data on the customer needs; these deeper
statics on consumer behavioral facilitate deeper insight of store traffic patterns of consumers, such as
visit frequency of the consumers and missed opportunities. Moreover, the data based approach
facilitates better service, better planning, and greater customer engagement levels, which interns
drives the customer loyalty and business performance.
Based on the technology the global location based services market can be segmented as Cell
Identification (Cell-ID), Enhanced GPS (E-GPS), Observed Time Difference of Arrival (OTDOA),
Enhanced Observed Time Difference (E-OTD), Assisted GPS (A-GPS), and other technology.
Asia Pacific was the largest market for location based services in 2014. The market dominance of
Asia Pacific is attributed to the presence of a large number of smart phone users in the region.
Country wise China is the largest LBS market in the world. The U.S. and Canada are two of the
largest markets of LBS in North America.
Some of the major players operating in the global location based services (LBS) market include,
Apple Inc., Google Inc., Micello Inc., Shopkick Inc., HP Enterprise Services LLC, Zebra Technologie,
Cisco Systems Inc., CommScope Holding Company Inc., Ericsson Inc., IndoorAtlas Ltd., Microsoft
Corp., NextNav LLC, Qualcomm Atheros Inc., and Skyhook Wireless Inc.