DISCOVER A MARKET OPPORTUNITY .pdf
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THREE FACTORS TO CONSIDER
WHEN DEVELOPING A SUSTAINABLE
PRODUCT THAT GENERATES
- THE RIGHT TIMING
- THE RIGHT MARKET
- THE RIGHT PLACE
"Product Market fit means
being in a good market with a
product thaat can satisfy that
market." - Marc Andreesen
If we use the term product
market fit in the context of
mobile app development, it can
be translated as the creation of
a Minimum Valuable Product
(MVP) that solves a problem or
satisfies a need of a particular
PRODUCT MARKET FIT
A good product market fit can not be
predicted. It can emerge, evolve or
disappear. Therefore, it is more intelligent
to start with an early version, which can
be developed more quickly, for a smaller
budget than a fully developed product.
BUILD AN MVP TO
If you think an MVP is a
minimum of features, you are
wrong. It serves to test your
idea, you give the world an
application that is unique. We
follow this approach when we
help our customers design their
KEEP THE GROWTH RATE HIGH
Unless the company grows and scales, it is not a start-up. And even
growth can be deceptive if the wrong values are used. We
recommend the AARRR StartUp formula. AARRR stands for
acquisition, activation, retention, revenue and referral.
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