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How to Promote Your Blog Raleigh Inbound Marketing.pdf

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How to Promote Your Blog | Raleigh Inbound Marketing

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How to Promote Your Blog
Blogging | 0 comments

Just like Kevin Costner’s character in

, many first-time bloggers have a ‘build it,

and they will come’ attitude with their blogging, but this is a bit of a trap.  To be successful, you
have to have a promotion plan.  What are the strategies you will implement to help promote
your blog?  Here are several to choose from:
Find Readers. There are many ways to experiment with increasing your blog’s audience, but it
is important to remember you should not just be looking for ‘web traffic’ but ‘readership.’ Start
by thinking carefully about the type of reader you’d like to have read your blog. Develop a
buyer persona or profile to help you work out who you’re trying to attract.
Build Engagement. Respond to comments left by readers on your blog.  When using social
media in conjunction with blogging, it allows readers to share your content and interact with
you on a more personal level. Engaged readers are more likely to purchase a product.