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Advantages of Outdoor Led Advertising Display Screens .pdf



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Advantages of Outdoor Led
Advertising
Display Screens

• Outdoor LED screen is manufactured using the high-quality,
next generation technology which offers LED components
offering extreme brightness, contrast and colour
reproduction.
• Outdoor LED screens will have waterproof rating and it
allows to withstand all weather. Display board is made by
led parts and has many advantages like high definition,
wide visible angle, bright color, stable operation, low power
consumption and long service life. The size of the led
display panel is flexible so that it can be controlled
according to customers’ requirement.

• Outdoor LED digital screen advertising is a great
approach to bring programmatic media buying to
the Out of home space. Now the competition of
the advertising market is increasing and in future
it will be the competition of customer value,
brand value, customer management and
professional quality.
• Leading advertising companies have already
came in to the outdoor advertising LED market
which shows the high demand of Outdoor Led
Advertising.

Advantages
1. Lower initial cost
The initial cost of starting an outdoor Led advertising is
comparatively less to other advertising.
2. Dynamics
One among the specialties of Led advertising screen is
that it will overcome the drawbacks of Billboards and
lamp advertising. The adjustable advertising pictures of
LED Display Screen can be adjusted and changed at any
time according to customers’ need and support the
latest and newest content.

3. Infusion
The display screens will allow to show the advertising
pictures so many times every day. So that the reach of
information to customers can increase and will in turn
improve the audience rate of the advertisement.
4. Impact force.

The led advertising screen is high-definition video display
with huge picture, strong innervations and bright colors,
will have a very strong impact force.

5.Attraction.

The video images of led advertising signs can raise strong
visual impact, which will attract the passing-bys to watch.
6.Flexibility
The campaign for advertising can be changed and
scheduled according to the budget.

7.Scalability
Campaigns can be scaled up or down depending upon
the requirement.
8.Lower Time to Market

Ads can be rolled out much faster and the Printing
cost is also avoided.

9.Better Visibility
It has been proven that Digital Billboards attract
higher eyeballs as compared to printed
Billboards.
10.Better Targeting

This will help in bringing OOH at par with Digital
Advertising and improve the Targeting to reach
the audience.

As we discussed there are many outdoor
advertising ways other than LED digital screen
advertising like Billboard Advertising , Lamppost
Advertising etc but LED digital screen advertising
can overcome most of the disadvantages of the
listed types of advertising.


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