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case study on oppo .pdf



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OPPO
Marketing Strategy in India

About Oppo
OPPO is the Chinese Electronic firm based in Guangdong.
Guangdong is the province in China located on the south
china sea coast. Oppo majorly deals in smartphones, Blu
Ray players, and mobile accessories.

Oppo Market Share in India
According to a Singapore based research firm “Canalys”,
Oppo has third biggest market share in India with 9% of
India,s overall smartphone market in last quarter of 2016.
Although the market share came down to 8.6% in first
quarter of 2017.

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