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Case Study on Gionee .pdf

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Growth and Strategies

About Gionee
Gionee Communication Equipment Co. Ltd was founded in
2002. It is a Chinese smartphone manufacturing company
based in Shenzhen, Guangdong. It is one of the biggest
smartphones manufacturing company in China.

Gionee Market Share in India
Gionee among with other Chinese smartphones
manufacturers like Oppo, Vivo, Xiaomi etc has taken up
more than 50% of smartphone market in India. While the
brand has taken up position between No.2 to No. 5, Gionee
is still looking for its target audience in India. Gionee has 6%
of market share of smartphones in India and looking to
double the share in this financial year.

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