Resume for Epsilon (3) .pdf

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Title: Resume for Epsilon
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JACQUELYN D'AVELLA

HOBOKEN, NJ | JMDAVELLA@GMAIL.COM |  973.634.8261

WORK EXPERIENCE
EPSILON | New York, NY                     
 DIGITAL ACCOUNT MANAGER                                                              

  January 2016 - Present

Lead Credit Card Services' email marketing campaigns for JP Morgan Chase
Host weekly account conversations to discuss campaign status, process improvements, and to build partnership
Evaluate data and present reports and reviews to client for Quarterly Business Reviews
Independently travel to Chase to conduct trainings, review account and strategic recommendations, and share marketplace knowledge
Build scoping documents to project campaign costs, answer invoice questions, and oversee financial job tracking
Seamlessly led a five-month onboard onto Epsilon’s new platform 
Function as the point of escalation to troubleshoot platform issues for Credit Card Services and Corporate Challenge accounts
Collaborate with strategic and design teams to optimize the account and drive revenue

 DIGITAL ACCOUNT EXECUTIVE                                                        

April 2014 - December 2015

Managed 75% of email marketing campaigns for Chase's Credit Card Services line of business 
Set up ~10 email campaigns per week by working with internal, external, and offshore teams to build and test templates, manage clientrequested changes, upload lists, deploy templates, and monitor results
Updated clients with email and delivery best practices, marketing trends and competitor analyses
Created a multi-tabbed Google Sheet that transformed the organization of the team and was featured at our monthly Epsilon meeting
Trained new internal and external employees by creating up-to-date documentation and led in-person exercises
Monitor Delivery, CTR, and Unsubscribe Rates using Epsilon’s reporting tool and send findings to client via Excel or PowerPoint

EXPERIAN MARKETING SERVICES | New York, NY                                              
 DIGITAL ACCOUNT EXECUTIVE        
         Prepared
              daily email marketing campaigns for Staples, one of Epsilon's top ten retail clients

September 2013 - April 2014

Managed a database of over 14 million records
Answered questions regarding retail creative trends, CAN-SPAM, and changes in deliverability 
Created monthly reports analyzing the retailer's email engagement and presented findings to clients
Provided strategic recommendation and best practices for clients' desktop and mobile campaigns

MEDIAPLANET | New York, NY                                              
PUBLISHER

May 2013 - September 2013

Produced 12-page advocacy campaigns for USA Today
Prospected and sold print and digital ad space to clients, generating over $20,000 in revenue
Placed an average of 40 cold calls per day to create new client relationships
Confirmed celebrity endorsements from Pattie Mallete, Jacqueline Laurita and Holly Robinson Peete

WEBBMASON | Hunt Valley, MD                                             
PART-TIME MARKETING COORDINATOR 

September 2012 - May 2013

Drafted copy for main website, press releases, blog posts, and webinars
Produced media coverage reports tracking public presence
Used Google Analytics to evaluate effectiveness of blogs and press releases

ROCK THE AISLE BRIDAL | Manahawkin, NJ                                      
HEAD PUBLIC RELATIONS INTERN

Summer 2012

Promoted Rock the Aisle Bridal Shows through traditional and digital media channels
Drafted press releases, media alerts and blog postS
Managed two other interns

PROFESSIONAL ORGANIZATIONS

SOCIAL CHAIR | Epsilon    
INTERN COORDINATOR | Epsilon                                            
Interview, select, manage, and mentor three to four interns per summer
       Lead
      a  committee
                of   12   who
     plan
  social events for 172
Epsilon employees in the NYC office
Write and edit "Above the Fold," a marketing booklet with industry
       Create,
         send,
       and
    analyze
           surveys
      to gauge office interest
trends and office updates
  Design digital and print invitations 
Partner with ECO, Epsilon's charity organization, to raise
money for local and national charities

EDUCATION
LOYOLA UNIVERSITY | Baltimore, MD                                                                                              
  B.A. COMMUNICATION | MAY 2013
Dean’s List, 2010-2013
Editor-in-Chief, Evergreen Annual (Yearbook), 2012-2013

University of Florence, Florence, Italy - Fall 2011
Secretary, Evergreen Players (Loyola’s Theater Program), 2010-2011


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