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Functions of a PR Agency
Almost all big organizations either have a public relations department or they outsource their public
relations needs to a company. Public relation is seen as an important part for maintaining the
organization’s image and maintaining relation between an organization and its public. A public relation
agency performs a lot of functions including:
Public Image Strategy www.flagscommunications.com/public-relations.html
PR agency will work with top management in the organization to craft an overview of how the company
wants to be perceived, and how it’s
going to project the company’s
image. This includes in crafting an
accurate message and planning a
skeletal structure of creative with
the planned message.
PR agencies often organize events to
raise the profile of the organization.
Think of a corporation sponsoring a
Special event, or a hospital
organizing a health outreach day.
This will help in building the image of
The core function of PR professional
is talking with the media. Public
questions from reporters, arrange for interviews with key individuals in the organization and write press
releases to make the media aware of company events or achievements.
One emerging function of PR Agency Delhi is to maximize the positive use of social media to build the
image of organization. Managing Twitter feeds, Facebook page and YouTube channel are all vital ways
for organization to maintain relations with its public.
Sometimes an organization is struck by a disastrous event that can ruin its public image. PR agency in
Delhi decides how the organization will tackle the situation and repair the image of the organizations.