How to choose the best advertising agency for your brand .pdf
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How to choose the best advertising agency for your brand
Selecting the right advertising agency is one of the complex tasks. There are some ways following which
you can choose the best advertising and PR agency for your brand.
1. List your criteria of what’s important to you
The first thing you need to do is to make a list of things that you want from the advertising agency. Do
you want your agency to be
local? Do you need next day
turnaround? Do you need them
to have Web design capability?
2. Make a short list
After listing your criteria the next
thing you have to do is to make a
short list of the companies that
fulfills your desired needs. Get
referrals and take a look at
companies whose marketing
strategies you admire and put
those companies in your list.
3. Weight the importance of
After listing, rate these agencies according to your need. You can use any scale you like; 1-5 or 1-10.
After rating select the top 5 agencies from the list.
5. Meet them in person :- After shortlisting the advertising agencies, schedule a meeting and meet with
the owner of the agency. At this meeting you will get to know each other and you can use your
spreadsheet to ask them questions.
7. Choose After you’ve met with all the agencies on your requirements and after rating them you’ll have
an idea about which is the best creative agency for you?
Although, choosing the right agency is a complex issue but with the help of these steps you can find the
best advertising agency that can help you in achieving your goal.