Benjamin Ezekiel Sing Bad Design Reading Copy.pdf


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Some shared my opinion but others were adamant that no amount of money would
convince them to lift a finger in service of such establishments. I recall that was when
things quickly escalated with the next question, “What about an abortion facility?”
This sparked in my mind a seed of guilt that has been growing ever since; how had I
not considered this before?
In the weeks to come, reminders of my short-sightedness hit me in waves. A tutor
threw a, “perhaps there’s more to gain in design than money” at me and countless
other comments with regards to social implications of the projects became more
noticeable at critiques.
As these experiences piled up, I began to notice and also critique commercial work in
a different light. I realised that ethically ambiguous content is more commonplace
than I had expected and that creative people, not unlike my friends and graduating
peers, must have been behind the majority of it.
Is it possible that these people have yet to realise the impact of their contributions? Or
are they aware but just indifferent or even wilful purveyors? This is a topic that I feel
is relevant to any designer, but especially so in our formative years in school before
we embark on our potentially game-changing careers.
Bäd design aims to be a creative piece of writing that will open up more conversations
about ethics in design.

Our relationship with brands

“All that glisters is not gold.”
– William Shakespeare

While universal truth is seldom the objective of communication design, certain fields
are more notable for stretching the boundaries of truth more than others. Branding
and advertising is one such example. While not part of the ‘advertising is lies’ lynch
mob, I have noticed several brands that were certainly ‘not all that meets the eye’.