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7 Popular Myths about Digital Marketing — Or are they .pdf



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Christina
Sep 5 · 5 min read

7 Popular Myths about Digital Marketing
—Or are they?
The popular myths on Digital Marketing — or rather, debunking
some of the common myths/misconceptions we have about digital
marketing.
What we must understand is that not all myths are totally untrue —
or at least they must have been established on some ground.
So let’s begin.
MYTH 1:
Digital Marketing is only for Big Businesses — Small businesses
are too small to have a separate digital marketing budget!
Now where did that come from?
It’s a myth that digital marketing is only for big businesses. In fact,
many small businesses have gained manifold by using digital
marketing services only.

The digital platform is a cost-effective and efficient medium for
communication. For small businesses that lack budget, digital
marketing can help to take their brand to a global audience base
without a physical shop!
There is also the advantage of real-time monitoring and
measurement for campaigns and audience engagement, customer
preferences and buying behaviour etc. without having a market
research agency working on those data.
There are several DIY resources such as Google Analytics that will
help businesses to track performance irrespective of size and scale.
So, as a small business owner, if you are worried about budget and
costs, this is one way that expenses can be measured.
And even then, if expenses are a cause of concern, there are several
digital marketing companies that provide their services at affordable
rates as well. Just select one wisely.
MYTH 2:
A Website has been built! That’s all that’s needed!
This is almost like saying, “A movie has been made. Now it’s going to
be a hit!” If that was the case, well then…
Truth is, the website is critical to the success of digital marketing
activities. But a static website, created 2–3 years ago is of no value to

current business — at all.
The digital arena is dynamic and innovation drives this market.
Businesses therefore need to work on the content and technicalities
of their websites from time to time to keep it up-to-date, upbeat and
compelling.
Content, that’s engaging, in this case includes textual content and
multimedia such as images, GIFs, videos, infographic etc. Based on
business and digital marketing strategy the right type of content can
be selected.
Alt Text: Popular Content Types for Digital Marketing
When it comes to a website some technicalities have to be adhered to
as well. A simple change in the sitemap, or programming language
can make a lot of difference to audience engagement on websites.
You may seek help from a reliable website design and development
company for building and maintaining your website as such.

MYTH 3:
The 101 myths about Social Media
There are so many myths about social media that it’s confusing
where to start from!

Social media is only for some industries: Some marketers believe
that social media is industry specific — wrong! Social media can
prove to be an effective channel for all industries. Of course this
means that you will have to be active on your social channel,
share/update relevant content and try to keep audiences engaged to
win businesses and achieve results.
But to think that social media is restricted to certain industries, is
nothing but a myth.
One active Social profile is all that’s needed: Not exactly, but not
totally untrue as well. A business can choose to have focus through a
single social media channel only if that’s their digital strategy.
Ideally, 2–3 channels are recommended to be in use (you never know
which channel your next prospect is most frequent on) but that’s not
a hard bound rule. The idea is to use a channel that’s most in sync
with your brand and products.
In fact, over 91% retail brands use two or more social channels!
(Research: Yesmail)
MYTH 4:
Why should I do “THIS!” My competitors are not going digital!
There’s “comparison” and there is “competition.”

In the digital market, you will have to decide which will work best for
you. Just because your competitors are not using digital marketing
strategies to engage with customers, identify new prospects and
markets to enter, is not reason enough for you not to try.
For all you know, if your competitors are not online and you are the
only one there, you will be having first mover advantage and even
dominate the digital market space!
MYTH 5:
Web Traffic is going UP! I am doing a great job at this Digital
thing
Let’s differ shall we?
There’s the idea of driving quality traffic to your website and
quantity. While quantity traffic will make your reports and graphs go
green, it will not contribute much to sales and the ultimate business
objective.
The goal of any digital marketing initiative, whether through social
media marketing services, email marketing, mobile marketing, SEM
Service or any other, should be to drive quality traffic only. Without
the right kind of visitors it is unlikely that there will be any activity
on the website — which ultimately will not add momentum to
business growth.

Businesses should accordingly focus on creating unique, fresh and
personalized content for all purposes of marketing and
communication, so as to target and engage a wider audience base.
MYTH 6:
People are saying bad things about my Brand online! I am
ruined!
Why think of all comments and statements as “criticism”? Some can
be used to your advantage as “feedback” as well.
ORM or online reputation management is what comes into picture
here. Many businesses cite online shamming as a reason for not
going digital. Not only is it not recommended, but also not longlasting. True, there will be many who will have something negative
to say, but there will be several positive words spoken as well.
What is important is that as a business, one needs to use the
experience of a disgruntled customer as an opportunity for customer
good service! It’s human nature that an unhappy customer turned
into a happy customer through customer service will probably never
leave you!
MYTH 7:
SEO is dead — R.I.P SEO!

Ugh, do you really belong to that school of thought? You should not!
SEO is far from being dead.
With millions of searches happening every minute, SEO is certainly
not dead — and unlikely to be dead soon.
True, the SEO best practices have evolved and a lot of techniques for
good SEO have emerged, but people are still turning to Google, Bing
and Yahoo with their queries, and onpage SEO is the only way to
salvage the day for you.
It should however be kept in mind that SEO is not a one-time thing
but a continuous marketing activity. Many businesses as such invest
in Search Engine Optimization services for proper audit and
continued maintenance of their SEO projects.
So now that the myths about digital marketing has been debunked,
give your marketing initiatives a new start. And if you need some
help, identify a good digital marketing agency for your brand.
Author Bio
While babysitting her neighbour’s children, she found her knack for
words and the magic it can weave. A degree in English Literature
came in next, followed by a job as a a script-writer, news editor and
PR manager. Today, working as a Digital Marketing Consultant with
MetricFox, she looks back with a smile at the life she has led.


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