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7 Popular Myths about Digital Marketing — Or are they.pdf


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The digital platform is a cost-effective and efficient medium for
communication. For small businesses that lack budget, digital
marketing can help to take their brand to a global audience base
without a physical shop!
There is also the advantage of real-time monitoring and
measurement for campaigns and audience engagement, customer
preferences and buying behaviour etc. without having a market
research agency working on those data.
There are several DIY resources such as Google Analytics that will
help businesses to track performance irrespective of size and scale.
So, as a small business owner, if you are worried about budget and
costs, this is one way that expenses can be measured.
And even then, if expenses are a cause of concern, there are several
digital marketing companies that provide their services at affordable
rates as well. Just select one wisely.
MYTH 2:
A Website has been built! That’s all that’s needed!
This is almost like saying, “A movie has been made. Now it’s going to
be a hit!” If that was the case, well then…
Truth is, the website is critical to the success of digital marketing
activities. But a static website, created 2–3 years ago is of no value to