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How to Make Effective Logo .pdf

Original filename: How to Make Effective Logo.pdf
Author: priyank soni

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The Successful logo design needs a Complex Combination of Designing Skill, Creative Mindset
and Skillful Application. Every Designer Deserves their salt can create a fit for purpose logo but
creating something graceful and like masterpiece this all aspects of the craft takes time.
Yes of course logo design is a small part of branding but mainly it is such a huge thing to make.
Because it makes your business famous or successful, now a day’s many brand and business
known from their logos. When we listen their names or speaks the logo and design comes in our
mind. That’s why logos are remaining the center of attraction of most branding schemes.


Here are some tips to make logo effective:
1) Understand your competition:
Before Starting Work on Logo Design Company first of all research on your targeted
market thoroughly. Your client should be able to provide some information about their
competitions to get your started.
Ask the questions to your clients related to logo design. Create your logo relate to product
of organization. Research in deep about the company and logo design and make a
graceful logo according to brand.

2) Typography
First choose your type fonts and make it attractive but you have to get knowledge about
the brand category according to that you have to set the type face of your logo.
For example:

Coca-Cola:- With only relatively subtle tweaks over more than a century, Coca-Cola is
proof that illustrated type can stand the test of time in logo design .
Google:- As part of a major identity overhaul, Google abandoned its distinctive serif
logotype after 16 years in favor of a clean, modern sans serif.

3) Shapes and Symbols
There are a few golden rules to which all the best examples of logo design Services
adhere. Firstly and perhaps most importantly: simplicity.
Put thought into your concept, but don’t overwork the execution, or adorn a mark purely
for the sake of it. You want ease of recognition, as well as versatility of scale and
application. Think: will it work as well when used tiny in the footer of a website, as it
will emblazoned on the front of a building?


Understand the Shape Psychology
There are certain ‘clip art’ style visual clichés guaranteed to make any logo design expert
gnash their teeth. Avoid common offenders such as light-bulbs to represent ’ideas’ or
globes as shorthand for 'international’ at all costs.
But shape psychology goes far beyond the obvious. Often used as a symbol of the hugely
influential Bauhaus School of Design are the yellow triangle, red square and blue circle –
the product of research by Wassily Kandinsky, who argued that shape and color can
transcend cultural and language barriers.

4) Color Management:

At the core of color theory is the color wheel, an essential tool for combining colors in different
ways that was originally sketched by Sir Isaac Newton in 1666. The most common version
features 12 colors, based on the ‘RYB’ color model.
Here, the primary colors are red, yellow and blue, with the three secondary colors (green, orange
and purple) created by mixing two primary colors. Finally, six tertiary colors are created by
mixing primary and secondary colors.


Use the colors to control the mood of the viewer.
On a simple level, colors on the warm side of the spectrum – such as red and yellow – are
bold, uplifting and energetic, while their cooler counterparts, blue and green, exude
calmness and feel more reserved. This is particularly relevant when it comes to branding:
on an emotional level, in terms of how consumers feel when they look at it; but also on a
practical level, in terms of market standout.

5) Always get a second opinion
Don’t underestimate the value of a second (or third) pair of eyes to identify things that
you might have missed during the design stage. Once you’ve worked up your logo design
concept, always make the time to sense-check it for unforeseen cultural
misunderstandings, innuendos and hidden words and meanings.


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