InboundMarketing RoyOliver .pdf

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Inbound Marketing

Roy Oliver

Session 1
Duration : 90 mins
Focus
Getting students to
understand everything
about the history and
basic elements of
Outbound and Inbound
Marketing, so they
understand the different
concepts.

Contents
What is Outbound Marketing?
What is Inbound Marketing?
Outbound v/s Inbound Marketing

Session 2
Duration : 90 mins
Focus
Getting students to
understand and absorb
the first two stages of
Inbound Marketing, viz,
Attract & Convert, and
it’s relevance with Digital
Marketing concepts,

Contents
How to Attract Strangers to a Brand?
How to Convert Strangers to Visitors?
How to Convert Visitors to Leads?

Session 3
Duration : 90 mins
Focus
Getting students to
understand and absorb
the last two stages of
Inbound Marketing, viz,
Close & Delight, and it’s
relevance with Digital
Marketing concepts,

Contents
How to Nurture Leads?
How to Convert Leads to Customers?
How to Convert Customers to Promoters?

Session 4
Duration : 90 mins
Focus
Post absorption of the
various concepts and
applications of Inbound
Marketing, this session
will focus on case
studies of Global Brands
using Inbound Marketing
Methodology.

Contents
Case study 1
Case Study 2
Case Study 3
Complete analysis of each case from Attract
to Promoters.


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