Instagram Sheet .pdf

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Instagram
Starting Facts
• Instagram was created in 2010 by Kevin Systrom
and Mike Krieger as a social media platform
designed around sharing pictures or videos.
• Originally Instagram was exclusive to iOS, but in
2012 it released on Android and adopted a web
interface, resulting in the platform taking off.

Who uses Instagram?
• Currently Instagram has over 400 million active • 39 percent of all active social media users use
users a day.
Instagram for research purposes.
• 55 percent of adults ages 18 to 29 in the U.S. use • Several industries, such as the automotive,
Instagram.
fashion, sportswear, beverages and even consumer
• 68 percent of Instagram users are female.
electronics use Instagram, all of which boast 75
• Adult users have doubled since 2012.
percent or better use.
• Userbase is split evenly between iOS and Android.

Metrics
Followers

Engagement

• Total follower count: gives users an idea of your
influence.
• Growth rate: the rate your page grows.
• Demographics: age, race, gender, nationality, etc.

The engagement page gives users an idea of
the impact they’re making. These include basic
information, such as visits, to critical ones like
engagement or mentions.

#Hashtags

Stories

• Some top hashtags include #love, #cute, #tbt,
Stories are build around the idea you can share as
#picoftheday, #follow, #party, #fashion, #fun and much as you’d like, with said content going away after
many more.
a day. Perfect for events or just sharing silliness with
others.

Functions

Marketing Uses
• Popular or catchy hashtags are commonly used to •
engage with the community.
• Communicate with followers to connect with

them.


Browse page makes it easy to find different users
content.
Likes page gives detailed information on likes,
follows and other key information.
The profile page shows key information, including
recent posts, total posts, followers and description.
• On the homepage users can like, comment, send or
bookmark a post.


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