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content writing expert .pdf



Original filename: content writing expert.pdf
Title: Egyptian Culture Project
Author: Sayed

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Web Content Writing Services
By Content Writing Expert

Presentation Outlines:
1.

Why Web Writing ?!

2.

Web Content Writing in the Context of Web design

3.

Web as a Communication System

4.

Why Web Writing again ?!

5.

Web Reader’s Characteristics

6.

Common Online & Offline Writing Guidelines

7.

Exclusive Web Writing Guidelines

8.

Web Writing Terms: Web Paragraph

9.

Web Writing Techniques: Inverted pyramid Technique

10.

Questions & Comments

Why Web Writing ?!
Writing for the Web is not the same as
writing for print; because people read
differently on the Web !!

Web Content Writing in the
Context of Web Design
There are three levels of Web design:

- Site Design
- Page Design
- Content Design.

Site Structure Design Sample

Page Layout Sample

Web as a Communication
System
As any communication system, Web has 4 basic elements:

- The Sender
- The Message

- The Channel
- The Receiver
There are some additional elements:
- Feed Back
- Environment Noise

Why Web Writing
again ?!
Mostly, Web Reader is under pressure on the
Web, whereas after getting over the problem of
searching and finding the needed information
he/she still under pressure and face difficulties,
such as:

- Cost
- Bandwidth Limitations

- Information Quantity
- Difficulties of reading on Computer
screens for a long time.

Web Reader’s
Characteristics
- Users don’t read on he Web; instead they
scan the page
- Users don’t like long, scrolling pages: they
prefer short and to the point text
- Users detest marketing language, and prefer
factual information.


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