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Dr. William Pickard Discusses the Principles of Entrepreneurship

August 18, 2017 3:01 PM

Dr. William Pickard Discusses the Principles of Entrepreneurship
The accomplished business leader and entrepreneur lays out the guidelines for becoming a successful millionaire
by Selena Hill Posted: March 30, 2017

(Image: Dr. William F. Pickard | Photo Credit:
Myron Watkins II)
For the last 45 years, Dr. William F. Pickard has garnered a wealth of knowledge in entrepreneurship and business development. Now, the successful business
leader is sharing his expertise in his new book, Millionaire Moves: Seven Proven Principles of Entrepreneurship.
Despite coming from humble beginnings, Pickard became the first person in his family to earn a four-year degree at Western Michigan University. He then went
on to earn a Masters in Social Work from the University of Michigan and a Ph.D. from Ohio State University.
Today, Pickard serves as CEO and chairman for multiple enterprises, including VITEC L.L.C., Global Automotive Alliance L.L.C., Grupo Antolin-Wayne, ARD
Logistics, L.L.C., and Commonwealth Regal Industries. He is also the owner of several McDonald’s franchises and co-owns five black-owned newspapers.
Pickard’s leadership, however, does not end in the business world. He also serves on the board of the National Urban League, and is a member of the Detroit
Branch of the National Association for the Advancement of Colored People (NAACP).

(Image: Dr. William F. Pickard | Photo Credit: Myron Watkins II)



Dr. William Pickard Discusses the Principles of Entrepreneurship

In an interview with Black Enterprise, Pickard opens
up about his new book, which provides the tools needed
to become successful millionaires for those who desire to
learn. “If you have an open mind, a vision, and
unbeatable faith, you will not only prevail, but soar,” he
said, via email.
Below, Pickard shares more insight on his book, as well as
useful advice for aspiring entrepreneurs:

BLACK ENTERPRISE: What is one of the most
important principles mentioned in your book?
Pickard: I believe vision and attitude are imperative.
Your mind has the capacity to unfold what you visualize
and verbalize. A negative mind will never harvest positive
results. Vision, attitude, and perception help crystalize
dreams and motivate productivity, even during those
most challenging times. Vision keeps you grinding when
others are sleeping. Vision and attitude will bring you to
the finish line. The Bible says, “Without vision, the people
will perish.”

BE: What is one thing that entrepreneurs,
especially millennials, can learn from the book?
Pickard: While grades are obviously important, they should never be an excuse. I was not an “A” student, nor do I consider myself the sharpest knife in the
drawer. Yet, all of that made me hungry. It forced me to look beyond my limitations and believe in a bigger purpose and plan for my life. People determine their
own destiny. So, my book is for anyone, especially young entrepreneurs, who seek a roadmap to achieve success beyond their circumstances.

BE: What can people do to enhance their finances?
Pickard: One of the things I mention in my book is, “Wealthy people teach their children how to acquire. Rich people teach their children how to sell. Poor
people teach their children how to buy.” To change our everyday financial situations, we must start with transforming our mindset. That means adjusting our
buying habits and educating ourselves on how to build wealth for ourselves, our family, and our community.

BE: What inspired you to write this book?
Pickard: Teaching has always been of love of mine. Years ago, I embraced the mantra, “Each one, reach one, teach one.” It is an innate part of me to give back to
my community. That is why I have been a guest lecturer at HBCUs and other colleges across the nation for decades. With young people, whether at my
McDonald’s or on college campuses, I always find myself in teachable moments. My book allows me to reach a broader audience by sharing the principles that
made a difference in my own success. As someone who has been blessed in many ways, I hope my book will plant seeds of inspiration and determination for that
person with a great idea, the student trying to find their way, or the employee who dreams of something bigger.


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