Danica Redfern Design and Marketing Specialist .pdf

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DANICA

PORTFOLIO

R E D F E R N

LINKEDIN

GRAPHIC DESIGN & MARKETING SPECIALIST
NOVEMBER
AT

FUNCTIONAL

8+

8+ yrs leading
design and
marketing
campaigns

JJ
JJ

Experienced
collaborator
with agency
training

=



2015

-

PAT H WAYS

PRESENT
IN

KNOXVILLE,

Equally strong
designing for
web, digital,
and print

W H AT I D O
I strategize, prioritize, design,
and track digital, web, and print
campaigns to influence business
development, launch programs,
promote our brand, and position
our partners in their region.

Graphic Design
degree (Feb 2014)
from The Art Institute

MARKETING

I M PAC T

Have developed and executed over 300
successful internal and external campaigns
across 22 states

TN

S TAT S

38%
G R OW I N G O U R AU D I E N C E

26%

 Increased avg open rate from 5% to 38%
 Increased avg click rate from 0% to 33%

5%
2015

 Decreased avg bounce rate from 18% to 1%
2016

2017

GET TO

KNOW ME

865-963-6174

DA N I C A R E D F E R N@ G M A I L.CO M

DANICA

PORTFOLIO

R E D F E R N

LINKEDIN

EXPERTISE
Advanced listening
Creative direction
Clear communication
Audience targeting
Visual problem solving

M O R E D E TA I L S AVA I L A B L E O N L I N K E D I N

WORK EXPERIENCE
DESIGN

WRITING

Freelance Designer 2 YEARS
Layout Designer 3 YEARS
Photo editor 1 YEAR

Copywriter 3 YEARS
Ad copywriter 1 YEAR

Analytics monitoring
Brand growth and evolution

SKILLS &
TRAINING
Layout / Typography
Written Communication

E D U C AT I O N
Associate of Science in Graphic Design
The Art Institute of Pittsburgh (Feb 2014)
D E S I G N AC H I E V E M E N T S
2013 Tuscola Tech Graphics Mentor
2010 Herff Jones Silver Medal
2009 Herff Jones Bronze Medal

Color Theory
Conceptualization
Wordpress / UX / UI
Basic HTML / CSS

REFERENCES
MY TOOLBOX
Adobe Creative Suite
Powerpoint / Word

L AU R A R E U S S

TA M A R A H ATC H E R

Supervisor at Functional Pathways

Coworker at Functional Pathways

LW R E U S S @ G M A I L . C O M

TA M A R A B E T H 1 9 9 4 @ H OT M A I L. C O M

865-216-9350

865-304-9325

Visual Composer
Drawing Tablet
Mac / Windows
Camtasia

865-963-6174

DA N I C A R E D F E R N@ G M A I L.CO M


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