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Executive Summary Moore For Atlanta .pdf


Original filename: Executive Summary Moore For Atlanta.pdf
Author: Joshua White

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Executive Summary - City of Atlanta Survey
Five hundred fifty-seven likely voters in the City of Atlanta were interviewed in a random sample
conducted September 18-21, 2017. Two hundred fifty interviews were Internet using The Kitchens
Group’s voter research panel. The margin of error for this survey is +/-4.1%, with a 95% confidence
level.
Councilwoman Felicia Moore leads in the three-way primary race.

In a run-off against either opponent, Felicia Moore has a significant, double digit lead.

Conclusion
Councilwoman Felicia Moore is well positioned in this race for President of the City Council. She has
a favorable to unfavorable ratio of 5-to-1, meaning for every 6 people who know her, 5 have a
favorable opinion.
This positive image translated into a significant advantage when voters are asked to choose between
the candidates. The internal data indicates the Councilwoman Moore’s support is broadly based
across racial and political philosophy lines. She has more potential to build a broad coalition than
either of the other candidates.
With the right resources, Felicia Moore is positioned strongly for victory in this campaign,


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