WINLIE EXPEDITION.pdf


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DAFTAR ISI
Hal

DAFTAR ISI ......................................................................................................

1

BAB 1 PENDAHULUAN
1.1

Nama dan Alamat Perusahaan ....................................................

3

1.2

Nama dan Alamat Pengurus........................................................

3

1.3

Informasi Bisnis ..........................................................................

3

BAB 2 RANGKUMAN EKSEKUTIF
2.1

Latar Belakang ............................................................................

4

2.2

Visi & Misi ..................................................................................

5

2.3

Lokasi ..........................................................................................

5

2.4

Konsep Promosi ..........................................................................

5

2.5

Target Pelanggan .........................................................................

5

BAB 3 ANALISIS PASAR
3.1

Prespektif Masa Depan ................................................................

6

3.2

Analisis Persaingan .....................................................................

6

3.3

Segmentasi Pasar .........................................................................

6

BAB 4 DESKRIPSI USAHA
4.1

Produk/Jasa Yang Dihasilkan ......................................................

7

4.2

Ruang Lingkup Usaha .................................................................

7

4.3

Personalia dan Perlengkapan Kantor ...........................................

7

BAB 5 RENCANA PRODUKSI
5.1

Proses Pelayanan Jasa .................................................................

8

5.2

Sumber Bahan .............................................................................

8

BAB 6 RENCANA PEMASARAN
6.1

Penetapan Harga ..........................................................................

9

6.2

Strategi Promosi ..........................................................................

11

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