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ROWVILLE
W HAT'S YOUR PROPERT W ORTH?

JOSH NOSKE
SALES & MARKETING EXECUTIVE
0437 458 510
JNOSKE@BIGGINSCOTT.COM.AU
3/ 1100 W ELLINGTON RD, ROW VILLE

RO W V ILLE: A H ISTO RY
JOSH NOSKE 0437 458 510

The first sale of Crow n land w it hin w hat is now t he Cit y of Knox w as for land in Row ville. This occurred in Oct ober 1855. The sale
w as not successful w it h only t hree lot s being purchased. How ever, it is int erest ing t o not e t hat an area designat ed t hen as a village
sit e has now becom e t he St ud Park Shopping Cent re.
One of t he allot m ent s bought at t he sale ex t ended from t he corner of St ud and Wellingt on Roads sout h t o t he Dandenong Creek
( including t he sit e of t he present SEC st at ion) . The purchaser w as a cigar m erchant , Julius Polit z, w ho nam ed his propert y
Kilcat t en Park. He plant ed fort y acres of t obacco t here and em ployed several fam ilies w ho est ablished a sm all set t lem ent on t he
creek. A very old pear t ree is all t hat rem ains now of t hat lit t le com m unit y of hom es.
The dist rict w as originally know n as ?Nerre Nerre Warrene? w hich w as an aboriginal t erm int erpret ed as m eaning ?no good
w at er?. The Lyst erfield area cam e t o be know n as ?The Flat s? unt il about t he m id 1870s w hen one of t he earliest select ors,
William Lyst er, donat ed land t o be used for a school sit e. When t he locals w ere asked w hat nam e t hey w ant ed t he school t o be
called t hey chose ?Lyst erfield? in honour of William Lyst er?s generosit y. The nam e w as gradually used for t he w hole area
including w hat is now know n as Row ville.
In 1903 t he blacksm it h, Nick Bergin, w hose forge w as near t he corner of St ud and Wellingt on Roads, decided t o pet it ion t he
governm ent t o est ablish a post al service t o t he area. ( M ail had t o be picked up at Scoresby up t o t hat t im e.) Perm ission w as given
and Nick w as asked t o provide a nam e for t he Post Office. He chose ?Row ville? t o honour t he Row fam ily of St am ford Park. The
fam ily, w it h it s large st able of horses, w as Nick?s biggest cust om er.
Jam es Quirk w as t he original purchaser of t he propert y lat er nam ed St am ford Park and he sold t o Frederick Row senior in 1858.
Frederick had been born in t he village of Bourne in t he count y of Lincolnshire, England in 1825. The village of St am ford is about
t en m iles sout h of Bourne. Frederick and his cousin, Richard Goldsborough, cam e t o M elbourne as young m en and est ablished
prosperous businesses in t he w ool t rade. St am ford Park passed t o Frederick?s second son, Edw ard, w ho in 1882 built St am ford
House. Edw ard bred racehorses, jum ping horses and rem ount s w hich w ere ex port ed t o India w here t hey w ere in dem and for t he
Indian Arm y. At Christ m as t im e and during t he spring racing season t he house w as filled w it h guest s. Because of failing healt h,
Edw ard sold t he propert y t o Thom as O?Keefe in 1909. He died a year lat er at t he age of 54.

JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

SECTIO N 1 :
D EM O GRA PH ICS
JOSH NOSKE 0437 458 510

PEO PLE
Row ville is a large and diverse suburb w here people from m any backgrounds and w alks of life com e
t o live, w ork, and play. Row ville?s quiet and leafy neighbourhoods are hom e t o over 34,000 people
in over 11,300 dw ellings, m aking it t he largest and m ost populous suburb in t he Cit y of Knox . Over
54% of t he households in Row ville are m ade up of fam ilies w it h children, alt hough t hat percent age
has been st eadily decreasing over t he last 20 years. The num ber of one- and t w o-person households
has been on t he rise recent ly, reflect ing a general t rend across Aust ralia. In t he nex t 20 years, t he
num ber of parent s and children is ex pect ed t o decline in Row ville w hile t he num ber of people over
60 is ex pect ed t o increase. Household incom es are higher and unem ploym ent is low er in Row ville
t han t he averages for Great er M elbourne, Vict oria, and Aust ralia. In Row ville, 55% of people aged 15
years or older have com plet ed Year 12 schooling ( or equivalent ) and 20% have a Bachelor or higher
degree. There are m ore professionals in Row ville t han any ot her occupat ion, follow ed by clerical &
adm inist rat ion and t echnicians & t rades. Row ville resident s overw helm ing t ravel by car, w it h 92%
of all t rips t o w ork cont ribut ing t o t raffic on t he roads. Around 7% of people t ravelled by t rain or
bus, but w it hout a local t rain st at ion m any of t hose t rips depend on driving as w ell.
source: ht t p:/ / w w w .knox .vic.gov.au/

Sources: Aust ralian Bureau of St at ist ics, Census of Populat ion and Housing 2006 and 2011. Com piled in profile.id by .id and
Populat ion and household forecast s, 2011 t o 2036, prepared by .id, M ay 2014.

source: realest at e.com .au

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

JOSH NOSKE 0437 458 510

LA N D U SE

IN FRA STRU CTU RE

CO M M U N ITY
SERV ICES

Row ville is m ainly a resident ial
suburb w it h a significant
regional econom ic cent re in t he
Scoresby -Row ville Em ploym ent
Precinct . Com m ercial areas are
charact erised by low -densit y
st rip shopping, fast food
rest aurant s, light w arehousing,
and sm all indust rial offices. The
St ud Park Shopping Cent re
offers t w o nat ional
superm arket s and variet y of
sm all shops t o a m ost ly local
m arket .

Row ville is a suburb of by quiet
neighbourhood st reet s and cul
-de -sacs t hat relies heavily on
t he car. Busy m ain roads,
w inding local st reet s and a
disconnect ed net w ork of
foot pat hs all serve as barriers t o
w alking and cycling. Public
t ransport is lim it ed, w it h t w o
Sm art Bus rout es, four local bus
rout es, and Telebus service
available. M ain roads are w idely
spaced, and local st reet s are
designed t o carry sm all am ount s
of t raffic and discourage t hrough
t rips.

Row ville is generally w ell
-provisioned w it h open space,
educat ion, and healt h and
fam ily services. Recreat ional
opport unit ies are clust ered in a
few locat ions, including t he
Row ville Com m unit y Cent re
and St ud Park Reserve. The
Row ville Library at St ud Park is a
popular and w ell -used
com m unit y asset . And t he
fut ure rejuvenat ion of t he
St am ford Park Hist oric
Hom est ead and surrounding
parklands w ill provide new
com m unit y venues, open
spaces, and nat ural habit at s
along t he Corhanw arrabul
Creek.

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

SECTIO N 2 :
TH E M A RK ET
JOSH NOSKE 0437 458 510

The m edian sales price for houses in Row ville, VIC in t he last year w as $835,000 based on 342 hom e sales.
Com pared t o t he sam e period five years ago, t he m edian house sales price for houses increased 62.3% w hich
equat es t o a com pound annual grow t h rat e of 10.2% . According t o realest at e.com .au Row ville is current ly
ex periencing a posit ion of high dem and, w it h over 1500 visit s t o t he w ebsit e w it h Row ville based searches
com pared t o t he average for Vict oria of only 800 visit s per day. The level of com pet it ion of a suburb can im pact t he
prices of propert y significant ly, fear of loss out w eighs t he desire for gain.

source: realest at e.com .au

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

JOSH NOSKE 0437 458 510

Row ville has been one of t he fast est grow ing new suburbs in M elbourne over t he last t w ent y years. It has been one
of t he m ajor areas of new resident ial developm ent in t he east ern suburbs and som e grow t h is ant icipat ed in t he
fut ure. Row ville is prim arily resident ial in nat ure but has a sm all indust rial belt in t he nort h along St ud Rd

4 bed

3 bed

3 bed u n it

It 's not hard t o see t hat t he grow t h in Row ville over t he last 5,10, 20 years has been increasingly st rong, cont inually
out perform ing t he average for Vict oria, m edian house and unit prices are cont inuing at a st rong rat e. Row ville has
becom e a st rong locat ion for developm ent , w it h a large num ber of sub-division, unit s and t ow n houses. As
m ent ioned above, Row ville is enjoying a high dem and m arket current ly, and w it h high dem and com es higher
selling prices and less days on t he m arket - keep in m ind locat ion, dem ographics, developm ent s and land size are
ot her fact ors t hat can im pact t he price of your propert y. Ult im at ely your propert y's value is w hat a ready, w illing
and able buyer w ould pay. To det erm ine t hat value, it is necessary t o look at com parable propert ies in t he
neighborhood w hich sold recent ly.

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

SECTIO N 3 :
STA M FO RD PA RK - U RBA N BEA CH
JOSH NOSKE 0437 458 510

WORK has st art ed on t he $125 m illion St am ford Park housing sit e in Row ville.
The 6.3ha developm ent is set t o be one of t he m ost environm ent ally friendly in M elbourne,
w it h feat ures including solar panels, rainw at er t anks plum bed for t oilet and laundry usage,
and an elect ric vehicle recharge point in every garage.
The new est at e has 23 st andalone and sem i-det ached four-bedroom hom es, 137 t w o-, t hreeand four-bedroom t ow nhouses, and a four-st orey, 30-apart m ent building.
Developer St ockland w ill part ner w it h a leading housing associat ion t o m eet a 5 per cent
affordable housing t arget .
St ockland?s Ben Cant w ell said t hey had w orked w it h sust ainabilit y groups t o m ake t he sit e ?a
m odel developm ent for affordabilit y and sust ainabilit y?.
Hom es w ill achieve an average seven-st ar t herm al hom e perform ance, m eaning t hey t ake less
energy t o run.
Work has st art ed on t urning St am ford Park Hom est ead in Row ville int o a housing est at e.
St ockland has also w orked w it h Knox Council t o get a Green Building Council of Aust ralia
five-green-st ar rat ing.
?We?re incorporat ing t he very lat est , green energy generat ion and t herm al efficiency
m easures t o ensure all resident s can dram at ically reduce t he cost of ow ning and running t heir
ow n hom es at St am ford Park over an ent ire lifet im e,? M r Cant w ell said.
St ockland est im at es t he solar panels alone could save hom eow ners at least $1000 a year in
energy cost s.
Knox M ayor Darren Pearce said St am ford Park could be one of M elbourne?s ?m ost
sought -aft er addresses?.
?And t hanks t o it s st rong sust ainabilit y focus, it w ill also be one of t he m ost environm ent ally
friendly com m unit ies ever developed in M elbourne,? Cr Pearce said.
Work has st art ed on road const ruct ion and t he inst allat ion of services, w it h t he first hom es
scheduled for com plet ion in 2019.
But people w ill st ill have t o w ait t o buy a house, w it h off-t he-plan sales st art ing t ow ards t he
end of t he year.
source: ht t p:/ / w w w .heraldsun.com .au/

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

JOSH NOSKE 0437 458 510

AN ?urban beach? and m an-m ade lake w ill form part of a $13 m illion
m akeover of St am ford Park?s open space.
The project t o t ransform 40ha of parkland in Row ville, alongside t he new
$125 m illion housing est at e, includes a $1.75 m illion advent ure play area,
a $600,000 lake playground and $328,000 of public art .
It also includes a $1 m illion refurbishm ent of t he 19t h-cent ury St am ford
Park hom est ead, w hich w ill be convert ed int o a rest aurant .
Knox Council cit y developm ent direct or Angelo Kouram bas said
confident ial t alks regarding an operat or cont inued but t he plan w as t o
have a cafe/ rest aurant w it h t he pot ent ial for funct ions including
w eddings.
The parklands m ast erplan w as approved by t he council recent ly, w it h
w ork ex pect ed t o st art in 2018 and be finished by lat e 2019.
The council w ill m anage t he parklands but t he cost w ill be covered by
m oney t hat developer St ockland paid t hem for t he land.
The St am ford Park public parkland w ill feat ure a m an-m ade lake w it h
lakeside kiosk and boardw alk, as w ell as ponds and an ?urban beach? for
yabbying.
Art ist s? im pressions of t he parklands show plans for a m an-m ade lake,
w it h lakeside kiosk and boardw alk, as w ell as ponds and an ?urban
beach? for yabbying.
Cr Nicole Seym our, w ho chairs t he St am ford Park Project St eering
Com m it t ee, w ent one st ep furt her and said it w ould be bet t er t han Jells
Park.
?There?s going t o be not hing like t his in t he out er east ,? she said.
She said it w ill be a ?place of escape? and som ew here t o ?connect w it h
yourself in t he m iddle of suburbia?.
Cr Pearce said it w ould draw a large num ber of visit ors and $696,000 had
been allocat ed t o car parks.
?There is a great lack of public t ransport in Knox and so w e?ve had t o
cat er for t hat ,? he said.
St ockland senior developm ent m anager Ant hony Scafidi said w hile t he
council w as in charge of designing t he public parkland t hey had w orked
w it h t hem ?t o ensure t heir design and t he design of St ockland project
int egrat e seam lessly?.
The first of t he 190 propert ies in t he housing est at e w ill go on sale lat er
t his year, M r Scafidi said.

source: ht t p:/ / w w w .heraldsun.com .au/

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510

A PPRA ISA L
JOSH NOSKE 0437 458 510

W H Y BI GGI N & SCOTT?
When selling your hom e, w e have one focus. To achieve t he BEST possible price in t he short est t im efram e. We ut ilise t he m any t ools and resources
at our disposal t o at t ract m ult iple high qualit y buyers w it hin w hich w e creat e a com pet it ive environm ent t o m ax im ise t he sale price of your hom e.
That is our goal.

ABODE PROPERTY GUI DE
Print ed w eekly and reaching t housands of act ive and int erest ed buyers across M elbourne and regional Vict oria, Abode Propert y Guide is covet ed
reading m at erial for t he serious buyer. Placed st rat egically int o all Biggin & Scot t offices, local businesses and dist ribut ed t o our dat abase of
regist ered buyers w it h a full page dedicat ed t o each auct ion propert y, Abode is guarant eed t o bring m ore buyers t o your door.

LEADER N EW SPAPER ADVERTI SI N G
M ot ivat ed propert y buyers read The Leader New spaper on a Tuesday and t hat ?s w here you?ll find us advert ising your hom e, at t ract ing ?prim ed t o
purchase? part ies from all over M elbourne t o your ?Open for Inspect ions?. This is t he m ost sought aft er advert ising posit ion in t he hot t est real est at e
sect ion and it ?s ex clusive t o Biggin & Scot t .

UN BREAKABLE COM M UN I TY SPI RI T
Com m unit y cont ribut ion is ex cept ionally im port ant t o us as our t eam has grow n up locally, st ill live locally and have ex t ended fam ilies w ho are also
a part of t his com m unit y. Biggin & Scot t Knox support s t he Heart Kids Foundat ion w hich is a charit y dedicat ed t o providing support t o children w it h
heart disease. Each year w e com m it t o and part icipat e w holeheart edly in a range of act ivit ies w hich raise m oney and aw areness for t his very
im port ant cause.

COMPANY PRESENTS | HOW TO FIND SUCCESS
JOSH NOSKE - ROW VILLE MARKET REPORT

0437 458 510


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