AdvertisingPays2 201301.pdf

CONTENTS
Foreword by Andy Duncan, Managing Director, Camelot UK
Lotteries and President, Advertising Association

05

Executive Summary

08

1 Scope of this report

11

2 Barriers limit SME advertising

14

3 SME advertising investment could accelerate growth
3.1 Business growth and employment
3.2 UK export potential
3.3 Innovation-led growth

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22
26
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4 SME views on government support

32

5 Recommendations for industry and government

38

Bibliography 40
Appendices 43

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