AdvertisingPays4 Export value and global impact.pdf


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Contents
Introduction by James Murphy, Founder and CEO of adam&eveDDB
and Chairman of the Advertising Association

5

Foreword by The Rt Hon Sajid Javid MP,
Secretary of State for Business, Innovation and Skills
and President of the Board of Trade

6

Five key facts

7

Export value and global impact of UK advertising

8

Executive summary

10



1 Exporting advertising services

12



2 Creative leadership

26



3 Global talent hub

40



4 Inspiring social change worldwide

54



5 Fostering global standards in self-regulation

60

Bibliography

4

Contents

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