Fibra WhitepaperV1 .pdf
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Table of Contents
EXECUTIVE SUMMARY
1
INTRODUCTION
2
TECHNOLOGY AND MANAGEMENT CONSULTING SERVICES MARKET
THE PROBLEM
THE OP PORTUNITY
2
2
3
THE Fibra SERVICES EXCHANGE PLATFORM
4
THE SOLUTION STACK
SOLVING FOR THE KEY ISSUES
THE EX
CHANGE PR
OCESSES
THE TA
RGET MA
RKETS
SOURCES OF REVENUE FROM THE PLATFORM
4
5
6
7
8
PLATFORM AND ASSETS NEAR READINESS FOR DEPLOYMENT
9
REVENUE GENERATING MODULES
LISTINGS ENGINE
RFQ WIZARD
PMO MODULE
BACK-END SU
PPORT MO
DULES
COLLABORATION AND VI RTUAL TEAM MANAGEMENT TOOLS
VENDOR MA
NAGEMENT AND PURCHASE ORDER MANAGEMENT
ACCOUNTS, BI LLING AND PA
YMENTS MA
NAGEMENT
CUSTOMER SU
PPORT AND IS SUE RE SOLUTION
9
9
9
10
10
10
10
11
11
THE ROADMAP
12
THE Fibra TOKEN
13
USE OF THE TOKEN
PLAN TO DRIVE UP FBR TOKEN PRICE
THE TO
KEN SA
LE PR
OCESS AND PR
ICING
PLANNED USE OF FUNDS RAISED
PLANNED USE OF COINS RETAINED
13
13
14
15
15
THE COMPANY
16
THE EXECUTIVE TEAM
THE ADVISORY BOARD
16
20
ENDNOTES
22
Executive Summary
●
The $500 Billion Consulting and Technology Services Market is
undergoing a profound transformation with buyers demanding
specialized services and business results, not just advice. Small firms are
springing up globally to fulfill these demands and overtaking the larger
●
●
●
●
●
firms in terms of growth and market share.1
Buyers of these services typically pay 20-30% premium to solve
problems related to supplier discovery, trust, unused supplier capacity,
and project execution challenges.2
There is no globally dominant B2B services exchange today – which
makes this a very lucrative market to address.3
Fibra is setting up a Global B2B Services Exchange (Patent Pending4) to
solve the problems of supplier discovery, trust, idle capacity, and project
execution. This Exchange would be global in its geographical scope and
would also facilitate virtual projects using the experience of the founding
team in setting up similar operations in the past that they scaled to more
than $1 Billion in net revenues.
The key modules of the product platform have been in development since
mid-2016 and are now in advanced stages of readiness to deploy.
The Fibra Management Team has set up, run, and scaled a global
distributed consulting operation while working with one of the largest
Consulting and Information Technology firms in the world. Starting from
scratch, this operation was expanded to comprise 5000 management
consultants, $1 Billion in net sales, and delivered services to clients in
over 140 countries, including most of the firms in the Fortune-500 list.5
●
●
●
The Fibra Exchange would aim to facilitate exactly this kind of
distributed consulting at a bigger scale.
Investment commitments for buying Fibra Tokens have been received
from early investors for substantial sums. And, investments are also
expected to come in through an offline route during the ICO. Such
investments would be offered the rates and bonuses prevailing in the live
ICO at the time the investment was received.
100% of the profits distributed from the operation would be used to compensate the FBR token holders
through Token buyback and burn. There would be no other form of profit sharing or distribution. This would
drive down token supply in the market and drive up its price. The proposed profit distribution plan
incentivizes the management team to raise FBR token prices as most of their compensation would be through
holding Fibra Tokens.
Audited reports of financial performance, profit deployed for token
buy-back, and token burn would be published every quarter.
Introduction
Fibra is setting up a marketplace for the $500 Billion Consulting and Technology Services industries. The goal is to
connect geographically separated buyers and sellers, reduce prices of services for buyers, and increase sales
opportunities for clients. This paper provides an overview of our approach.
TECHNOLOGY AND MANAGEMENT CONSULTING SERVICES MARKET
The global consulting and IT services market comprises a number of offerings as seen in Figure 1 on the right.6
Some of the sub-services within each domain need frequent person-to- person interaction. Most, however, can be
delivered with the entire delivery team in remote locations. The Fibra management team has worked in the past
to foster and grow such remote delivery operations. This experience was across all the domain areas mentioned
in the Figure 1. Given the clients’ readiness to accept remote service delivery, Fibra sees the potential to radically
change the consulting industry in a manner described in the subsequent sections.
THE PROBLEM
The consulting and technology services market faces four challenges7:
1.
Supplier Discovery by buyer: with the rise of new fields in consulting and technology,8 suppliers are
becoming more and more specialized and large firms are unable to remain cutting edge across all new
fields. The share of these small players is increasing at the rate of 24-26% annually.9
Clients see this trend and are demanding services from the best suppliers. But the best suppliers may be
2.
located in distant locations. As a result, buyers are unable to find the best suppliers.
Trust in supplier capabilities: Buyers prefer to work with known suppliers since they have had a
reasonable past experience with them and so there is a measure of trust that exists between the
3.
parties. This trust is missing when new service vendors are evaluated by the buyers.
Supplier idle capacity: service vendors often maintain a “bench” that represents idle capacity waiting for
the next project. These idle employees raise the cost of the supplier operations. This higher supplier cost
4.
results in higher prices for buyers.
Project Execution by supplier: service vendors may be good in their fields but often fall short on basic
project planning, reporting and execution skills.
As a result, inefficiencies and prices of services have risen without a commensurate increase in the quality or the
business impact. In the experience of Fibra Executives, there is a potential for 20-30% value realization for buyers
through cost reduction and quality improvement. Similarly, there is significant value potential for good service
suppliers in being able to serve new buyers in distant locations.
THE OPPORTUNITY
There is a huge opportunity to connect service-buyers with vendors in remote locations, provide a means to the
clients to assess quality of the vendors, enable contracting and payments, and support project delivery through
sharing of tools and best practices.10 Given
our estimate of around 20-30% potential value realization for clients
here, Fibra can charge a percentage of service contract fee to connect buyers and sellers and to enable payments
and support projects on its platform.
We believe that the opportunity in this market is between $10 billion to $30 billion. Since there appears to be no
globally dominant B2B services exchange11, Fibra would be well placed to capture a significant part of this value.
The Fibra Services Exchange Platform
THE SOLUTION STACK
The Fibra Exchange Platform (FxP) components are shown in the figure below. A patent application for the same
has been filed.12
Modules of the Fibra Services Platform
Fibra Token (FBR): the currency of choice on the platform. Incentives and rewards would be provided for use of
FBR for all payments. FBR would also be bought and burnt in regular intervals using all the profits that Fibra
distributes. The token would also be listed on crypto-currency exchanges for trading.
Listings Engine: includes listings of vendor services, requests for quotations from buyers, classifications, searches
and prices for services. Machine learning algorithms running in the background power a recommendations engine
that is used to present services to buyers and requests for quotations to vendors (based on probability of
purchase).
RFQ Wizard: a software module that uses a graphical user interface to put together a Request for Quotation (RFQ).
This RFQ can then invite bids from prospective service vendors.
Payments Engine: software module that works as directed by smart contracts to receive money from buyers and
to pay the sellers.
Reverse Auction Platform: Buyers can run reverse auctions based on their published RFQs after inviting qualified
service suppliers.
Smart Contracts Engine: executes contracts based on parameters in a blockchain platform. This Blockchain
platform is part of the engine and is used to encode and store data related to the purchase contracts. The data is
not public but is available to view by the buyer and seller.
Project Management Office (PMO) Support Platform: Project Management tools, frameworks, templates, and best
practices (Fibra support for effective project delivery for services). This is a value-added service in the platform.
Buyer, Seller Vetting & Rating: Provisioning of vetting and rating of both buyers and suppliers to boost
confidence.
Document, Change-Request Management: holds electronic copies of service contracts agreed by buyers and
suppliers. These are in human-readable formats. The change management system provides a structured process to
the buyers and sellers to change these contracts with mutual consent.
SOLVING FOR THE KEY ISSUES
1.
2.
Discovery: The Listings Engine and the RFQ wizard help buyers and sellers find each other.
Trust: an unbiased rating system for both suppliers and buyers ensures that buyers and sellers have a
transparent history and raises the comfort level for buyers to buy from suppliers they have not worked
3.
4.
with in the past.
Idle Capacity: The Listings Engine offers the functionality of flash sales that can be used by suppliers to
deploy idle capacity and raise their revenue.
Execution: the PMO module provides project management tools and best practices for suppliers to
deploy and deliver projects.
THE EXCHANGE PROCESSES
The core process of purchase and service delivery is described below.
TARGET MARKETS
The target markets (buyers on the Fibra platform) comprise mid-sized and large firms globally. A focused
reach-out program to enlist clients on the platform would be launched after the ICO and would concentrate on the
following regions:
● USA
● UK + Europe (beyond UK)
● Asia ( China + South-East Asia)
● Rest o
f the World: Canada, Australia, Africa
The above regions have been selected based on research13 and the experience of the executive team in market
penetration. The regions with bigger markets and higher propensity to purchase consulting services from remote
have been prioritized.
SOURCES OF REVENUE FROM THE PLATFORM
Typically, a premium of 30-50% is paid by buyers in the Consulting and Technology markets to solve for problems
related to right-supplier discovery, trust, idle capacity of suppliers (which drives up supplier cost, and thus buyer
prices), and project execution challenges.14 Fibra
would charge between 10-15% for the transactions conducted on
its platform – thereby sharing the remaining benefits with the buyers and suppliers.
The following sources would drive revenue for Fibra:
1.
Listings Engine:
●
●
Paid Adverts: payments by suppliers for being listed on top of
keyword searches by buyers.
Early RFQ access fee: non-certified suppliers would get
access to requests for quotations later than the certified
ones, unless they pay a fee. This is charged for each RFQ
●
Flash Sales: these would be available to suppliers at a price
and would enable them to offer discounted services for
2.
selected periods to utilize their excess capacity.
Smart Contracts Engine:
●
Contract fee: this would be a percentage of the contract value being executed. This fee is the
core exchange fee, charged to bring together buyers and sellers and provide them with a
platform to transact on.
3.
Payments Engine
4.
RFQ Wizard:
●
●
Transaction fee: for executing the financial transactions related to payment to the supplier.
Template fee: fee to use templates to source specialized services. Typically, these would be
used by buyers who have little experience in sourcing a new type of service. There would also
5.
be a general template that experienced buyers can populate themselves.
Reverse Auction Platform:
●
6.
Reverse auction fee: would comprise a fixed fee plus a percentage of the closing auction
value of the sale.
PMO Service:
●
●
Buyer PMO support fee: for supporting buyers in evaluation of complex RFQs and helping
them decide the supplier to select.
Supplier PMO support fee: for providing project management tools, report templates, and
structured methods to suppliers. This would help the suppliers better manage their service
delivery and also generate confidence in the buyers. The buying process would have provisions
●
7.
for the buyers to insist that the supplier of their service use the supplier PMO.
Insurance fee: would cover sellers from service delivery risks such as data breach. The
service would be provided in partnership with insurance firms.
Supplier Vetting and Ratings:
● Supplier certification fee: This would be an annual subscription. Certification would provide
credentials to the suppliers and these suppliers would then be preferred by buyers.
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