Business Video Production .pdf
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About Promotional Videos
Promotional videos are created for pushing forward new products or ideas into the target
markets. Therefore we see occasional promotional videos from firms in electronic or computer
New technological or product breakthroughs are commercially meaningless without mass
customer approval. And every market niche or consumer foundation has its 'early adopters' and
'followers' who are the first to try out the brand new arrivals. Promotional videos are targeted on
these folks largely.
However, there isn't any reason to think that promotional videos are confined to the only object
of promoting new products or technologies. Sometimes, they're used as strong marketing
communication tools that aid a business enter new markets or niches with existing merchandise.
Accordingly- expanding the products' market reach, increasing its brand recognition, reinforcing
consumer confidence and initiating sustainable company image positioning are all among prime
objectives of promotional videos.
Gone will be the golden ages of published newsletters or brochures. As far as the 21st century
customers are involved, the long-established print advertisements can now be loosely termed as obsolete.
With target markets investing lesser time for product analysis and considering the solid
competition in local, domestic and global industries, promotional videos have become the
ultimate response for marketing and corporate communication obstacle.
Conventional occasions and grounds for promotional movie staging are* Trade shows
* Corporate and consumer sales demonstrations
* Interactive seminars
* Inter-organizational and intra-organizational events
* Corporate websites
While mainstream corporate movies reflect a company's organizational culture, short &amp;
long-run mission or vision, most promotional videos aim at establishing the product lineup and
services of a company.
What's more, promotional movies are also produced for demonstrating products and support
attributes (or benefits). In this sense, a promotional video can be quite effective in creating a
buzz among the target consumers. In all cases, they have a frequent object of being engaged with
individuals who really matter!
Consistent with that, promotional videos are configured as followsStreaming Video
This technology is unquestionably one of the major discoveries for mass marketing
communication. By nature, they are simple to access and usually a streaming movie projects
significant credibility that translates into customer confidence. They are much more compulsive
and communicative than typical text messages.
A corporate or company website accomplishes tremendous communication leverage when
streaming videos come with innovative multimedia components like sight or sound.