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Social Media Marketing

Published by: https://socialenable.com

Technology has made business easier. With so many social platforms, it is easy
to get in touch and stay connected with existing and prospective customers.
But juggling with accounts in multiple platforms is tricky to say the least.
Luckily, in this case too, technology comes to the rescue in the form Social
Media Management Tools. SM tools in the form of apps, plug-in, software are
here to help you create, manage, and measure platforms such as LinkedIn,
Google+, Twitter, and Facebook. Let's look at 5 tools that can make your social
media engagement process easier. Checkout social media management tools for
more info.

Buffer
How would you like to manage 5 social platforms with just one tool? Yes, you
heard me right. With Buffer, scheduling posts and sharing content on
Facebook, LinkedIn, Google+, Twitter, and App.net is just child's play.
There is more than one way to use this tool. You can share and post content by
adding browser extension, or using Tablet or Smartphone application, or visit
their site to schedule the content. This social media management tool also offers
a fantastic analytics service where you can monitor the impact and performance
of each post.

Buffer offers both free as well as paid membership. The tool imposes few
restrictions on free members, but with just $10/month you can upgrade your
account to use as much as 12 social media profiles, queue unlimited amount of
posts, and add two members to your account.
IFTTT
This simple tool with 'Cause and Effect' relationship is one of the most powerful
automation services on the web. IFTTT here stands for 'If This, Then That',
and its mode of function is to perform an action if a preset trigger is activated.
Case in point: Using IFTTT you can create a recipe or formula that'll send you
a mail (Action) each time you have a new follower on Twitter (Trigger). Have a
look at social listening tool for more info on this.
Using IFTTT you can work with 160 channels, including networks such as
LinkedIn, Facebook, Twitter, Instagram, Dorpbox, YouTube, and many more
popular platforms. Finally, the best news of all, with IFTTT you can also
connect to other social media management tools such as Hootsuite and Buffer.
Hootsuite
For individuals and small businesses, Hootsuite is the best and most popular
social media management tool currently available, and there is a reason for it
being so popular. Using its simple web based dashboard, you can schedule
posts, carry out SM campaigns, manage engagement, track conversations,
monitor the competition, and measure the effectiveness of the campaign using
analytics and generate reports, across all popular social media channels like
Twitter, Facebook, Google+ Page, LinkedIn, and Foursquare.
How popular is this social media management tool? Hootsuite is used by the
world's top brands such as Sony Music, EuroStar, Seagate, NHL, Virgin,
WWF, and many more. It also boasts of having over 10 million users, and this
number is increasing every day. To mount an effective social media campaign
Hootsuite offers three options: Free, Pro, and Enterprise.

Sprout Social
Sprout Social is yet another
social media management tool
much
like
Buffer
and
Hootsuite. Like other tools we
discussed, this one too offers
the ability to manage multiple
channels all in one place. An
important feature that sets this
SM tool apart is the inbox. All
your
messages
and
opportunities for engagement
will arrive at one place. big data
analysis tools offers excellent
info on this.
The Add Keyword option is another powerful feature. By adding your keyword
here you can keep track of all your brand mentions. Sprout Social also offers
excellent analytics service. In the report section, you can monitor and create
reports on engagement, team performance, trends, etc.
Sprout Social is reasonably priced with three membership options to choose
from. You can also sign up for a free trial for a short period of time, and later
upgrade and continue if you're happy with the features Sprout Social provides.
SocialBro
If Twitter is your target network, then there is no better social media
management tool than SocialBro. This powerful tool is unique in that it
provides a more comprehensive platform than any other SM manager
application for Twitter. This SM tool has four main features: Targeting,
Engagement, Management, and Analytics.
Even if your plan is to target multiple social media networks, this tool can
complement your efforts by offering analytic reports, which can be used in SM

campaigns run on Hootsuite or Buffer. SocialBro has a free version, and there
are four paid options (Basic, Professional, Business, and Enterprise) with lots of
powerful features. social media analytics is an excellent resource for this.

Summary:
Every second on the social media platform, old trends are replaced and new
ones emerge. Businesses need to keep an eye open for these changing trends and
infuse the garnered insights into the marketing campaigns for maximum return
on investments. Social Enable is a social media-marketing tool that helps you in
the collection of the most pertinent market data and delivering it to you in the
form of actionable reports.

Visit this site to learn more: https://socialenable.com


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