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B3a 12 page ListingPresentation (1) .pdf


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of Long & Foster Real Estate

Our Promises

We listen.
Our initial get-together is a “listening meeting.” Your input is everything to us. You will be heard, because this
sale is about and for you.

We will be honest.
We will make sure you know all that you can to make informed decisions. Sugarcoating hard truths for a
quick sell isn’t our style.

We will guide you through the process.
Our firm is designed so that you will never wonder, “what’s next?” You will always have an advocate in us.

We will negotiate the best possible price and terms for buyers.
Our buyers pay an average of 4 percent below the list price.

We will get sellers the most amount of money for their property in the
shortest period of time possible.
Our listings are sold after an average of less than 48 days and we get an average of 98+ percent of a home’s
list price.

We work for you as a team.
When you work with us, you have the entire Speicher Group on your side.

Our job isn’t just to find you a home, or sell your property.

Our response time will blow you away.

Our role is to be your advocate, your ally and your advisor.

We are here for you when you need us, and we’ll stay in touch however you like best to communicate.

So you can take your life to the next step.

We have an extensive network of trusted service professionals.

So you can move forward.

There are a lot of moving parts in a real estate transaction, but we’ve done the legwork for you. Our vetted
service partners will make your listing shine, your inspection honest, and your settlement smooth.

2 Speicher Group of Long & Foster and Christie’s International Real Estate

Speicher Group of Long & Foster and Christie’s International Real Estate 3

By the Numbers

More
than

3,000

WE SOLD MORE THAN

200 HOMES LAST YEAR

CLIENTS

REPRESENTED

20X
MORE

20 times more than the
industry average

We Have

On average,
our listings sold
in less

than

EXPERIENCE

THAN THE AVERAGE AGENT

WE AVERAGE 98+% OF A HOME’S LIST PRICE

We sell a home every

36 HOURS

= 4% MORE
MONEY
FOR OUR CLIENTS

DAYS

According to NAR, the average agent sells a home every 730 hours.

WE’VE SOLD MORE
THAN $350 MILLION
WHEN YOU HIRE A
Speicher Group agent, you hire

ALL OF US
4 Speicher Group of Long & Foster and Christie’s International Real Estate

48

175

WE SOLD HOMES 2 TIMES
FASTER THAN AVERAGE
MARYLAND AGENTS.

X MORE
THAN THE
INDUSTRY AVERAGE

Speicher Group of Long & Foster and Christie’s International Real Estate 5

A Team Always Outperforms an Individual

In Good Company

Prepare & Price

Long & Foster | Christie’s International Real Estate
Leads in Luxury Sales in the Capital Region

95% of properly staged homes sell on average in 11 days or less and sell for 17% more. We will determine
if the benefits outweigh the costs.
Homes that sold last year within their first week on the market sold for an average of 2% above list price.
Homes that lingered on the market for four months sold for an average of 12% below their original price.
We will price your home correctly.

Advertise & Market
Listings of homes with photos taken by professionals have about 61% more views than listings without.
We will use a professional real estate photographer with more than 15 years of experience.
99% of home buyers use the Internet to search for homes. We will get ten times more unique visitors
than average agents – last year, our listings appeared in Zillow searches more than 25,000,000 times.

Show & Communicate
The Speicher Group has two full-time sales managers dedicated to our clients. We will be here for you
when you need us, and we’ll stay in touch however you like best to communicate.
Our firm is designed so that you will never wonder, “what’s next?” You will always have an advocate in us.
We will guide you through the process.

18.9%

WFP

10.7%

TTR

10.1%

CBRB

5.6%

COMPASS

4.2%

Locate & Promote
The Speicher Group’s database of buyers in the Washington / Baltimore Metropolitan market totals more
than 30,000. We will do our best to match potential buyers with your home.
We have three full-time client care managers and ten buyers’ specialists. We will actively promote your
home to all potential buyers.

Facebook
We utilize Facebook & Intagram’s incredible advertising platform to target your home to the perfect customer.

Negotiate & Settle
There are less than 10 Master Certified Negotiation Experts in Maryland; we have three on our listing team.
We will get you the highest price for your property in the shortest period of time possible.
We’ve participated in more than 1,000 settlements and have real estate specific attorneys on-call. We will
ensure a smooth, drama-free settlement.

6 Speicher Group of Long & Foster and Christie’s International Real Estate

Speicher Group of Long & Foster and Christie’s International Real Estate 7

Speicher Group vs. the Average Agent

Premium Photography

Average Agent
Christie’s Affiliation
Premium Photography
Staging Consultation
Virtual Staging
MLS Placement
Internet Marketing

x
x

Premium Internet Marketing
Internet Marketing Expertise
For Sale Sign

x

Mobile For Sale Sign
Property Brochures

x

Premium Brochures
Social Media advertising

x

Premium SM Advertising
Team Support
Open House

x

Mega Open House
Certified Negotiation Expert
On Call Legal Counsel
30,000+ Buyer Database
Aggressive Buyer Prospecting
Scheduled Communications
Market Intelligence Updates
8 Speicher Group of Long & Foster and Christie’s International Real Estate

Benefits

























Homes listed with professional
photography are viewed 61% more
than listings without.

Virtual Staging
95% of staged homes sell in
11 days or less and sell for
17% more.
before

after

Zillow Premier Agent
Speicher Group can do more to promote your home across
Zillow and Trulia, including:
• Post your listing before it’s on the market with Zillow’s
“Coming Soon”
• Showcase your home with a 3D tour
• Showcase your home with a listing video

Scheduled Communications
Our response time will blow you away. We are here for you
when you need us, and we’ll stay in touch however you like
best to communicate - via text, email, in-person or by phone.

Speicher Group of Long & Foster and Christie’s International Real Estate 9

In Our Clients’ Own Words

Our Success

Working with the Speicher Group was a great experience. They listed and
sold our house and worked as our agent to purchase a new house. Even
though they are friendly and light-hearted, they know the business and
worked fiercely and tirelessly to represent us as their clients. Before we
decided to put our house on the market, they came prepared with comps
and realistic pricing and timeline suggestions. They provided a kind but
realistic assessment on what needed to be done to put our house on the
market and sell it quickly.
– The Althouses, Ashton, MD

Peggy Lyn is by far the best real estate agent we’ve ever worked with.
She is very considerate, patient, and brilliant on everything she does.
We definitely appreciate her thorough knowledge about the market, her
reviews about the surrounding homes in our neighborhood and the uses
of technology to list our house and complete the transaction, made it very
easy and convenient to get the paperwork done. From start to finish, she
was extremely professional and competent, Thank you Peggy Lyn, I would
recommend you for anybody looking for a great experience on buying
or selling or a house.
– M. Iwicki, Potomac, MD

A few years ago I wrote a very positive review for the Speicher Group and
closed by saying I would work with them again...I reached out once again
to them but this time, for the sale of my home, rather than a purchase.
From start to finish I was impressed by the efficiency and responsiveness
of Peggy Lyn and her team. She met with me in person to discuss our sale
strategy and from then on it was in full gear. I followed all of her staging
advice and after it was completed her photographer came to take photos...
I can cut to the chase by saying after only six days on the market; Peggy Lyn
met with us to discuss a multiple offer situation, with more than one
above our asking. We absolutely intend to use them again in the future
and recommend that you do the same.
– J. Pelletier, Bethesda, MD

10 Speicher Group of Long & Foster and Christie’s International Real Estate

Speicher Group of Long & Foster and Christie’s International Real Estate 11

FACEBOOK.COM/SPEICHERGROUP
INSTAGRAM.COM/SPEICHERGROUP
LINKEDIN.COM/COMPANY/SPEICHER-GROUP
PLUS.GOOGLE.COM/+SPEICHERGROUP/POSTS
YOUTUBE.COM/USER/THESPEICHERGROUP
TWITTER.COM/SPEICHERGROUP
PINTEREST.COM/SPEICHERGROUP

of Long & Foster Real Estate

Speicher Group of Long & Foster Real Estate
Exclusive Affiliate of Christie’s International Real Estate
7161 Woodmont Ave, Bethesda, MD 20815
Info@SpeicherGroup.com

Direct: 301-710-9920 | Office: 240-800-5155

www.SpeicherGroup.com


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