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Original filename: DIGITAL MARKETING TRENDS IN 2018.pdf
Author: Archana

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The Digital Marketing Trends of 2018 You Need to Know
The year 2017 has almost come to an end and for the year 2018, you need to get ready with a
marketing plan that makes use of the best strategies of digital marketing. These trends help
improve your brand visibility and also drive the revenue. Content and predictive marketing,
automation and artificial intelligence are few of the trends that are all set to revolutionize
marketing in the year 2018.
Let us now have a look at the top trends that you need to focus on in 2018 to get a leg up over
your business competitors.
Customer Experience
Customer experience is already playing a crucial role in digital marketing. Companies have
started to rethink their customer experience and are implementing strategies to make it look
attractive. The new strategies that are deployed have shorter contents and are personalized.
We can also see the use of videos and infographics will be a lot favored. If you are planning to
review your customer experience, you can hire a Digital Marketing agency in Bangalore to
handle it for you.
Content Marketing
Content marketing will have its own unique place in the year 2018 and will matter the most to
marketers. More marketers are choosing customer-centric communication, increasing the
quality and frequency of content publication and are focused more on publishing learning
material. That content that is created like always has to be fresh and sound interesting to your
Most of us are aware of the fact that mass marketing is long dead and it is now time for
implementation of mass personalisation. You can start with a simple goal and start by collecting
customer behavior data. This data can then be analyzed using artificial intelligence algorithms.
Customized marketing strategies are then designed based on the results obtained. Businesses

can make use of Big Data technologies to collect large amounts of data from social media
platforms, purchases made online and so on.
Automation of Content Marketing
The right content has to be created to address it to the target audience at the correct time. To
publish the content online efficiently and regularly, more and more companies are choosing
automation tools that also help to promote the content via various channels. Some of the
channels used are social media platforms, email marketing, newsletters etc. You can outsource
the same to content writing and marketing services company that can create engaging content
and promote the same.
The pioneers of digital marketing have shown us various opportunities and businesses now
have to get ready to experience the best of online marketing in the year 2018. Get ready to
implement new strategies and witness new growth.


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