Main objective of an advertising campaign .pdf
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Main objective of an advertising campaign
One of the best ways for a brand to communicate with its customer is through Advertising.
It not only helps in informing the customers about the brands and various products available
in market, but it also ensures a continuous communication between a brand and its
audience. Advertising can be done with different techniques and tools. These tools include
various media types and methods most suited. For more information:
Let us take a look on the main objectives and importance of advertising.
Objectives of Advertising
There are four main Objectives of advertising, following which you can ensure a successful
Attention: One of the major objectives of advertising is to seek the attention of the
audience. It is important because, if you can’t seek the attention of your audience to watch
and listen to the message you want to communicate then there is no need to advertise as
that will not serve the purpose of your advertising.
Interest: Once you have successfully sought the attention of your audience. The next
objective of advertising is to generate interest in the mind of your audience to see your full
ad and understands the message you want to communicate.
Desire: The message of an advertisement should be so strong that it not only seek attention
or generate interest of the audience to watch or read your ad. Rather it should also create a
desire in the mind of customer to buy the product or service that you are offering.
Action: If you have successfully achieved the top three objectives this one will automatically
be achieved. A successful advertising campaign force the audience to take action on their
desires and buy your service or the product that you are offering.
To attain these objectives you can take the help of Flags Communications, a leading
advertising agency in Mumbai. The company offers 360 degree creative solutions and
stands apart from all other Advertising agencies in Mumbai.