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Key Strategies for Enhancing Q4 Sales For Amazon .pdf


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Key Strategies for Enhancing Q4 Sales For Amazon, Google & AdWords

The study on Google paid search came out with very interesting statistics. Q4 grows
around 19% every year in comparison to last year. It will be highly beneficial for a
business enterprise to make the best out of it and optimize its future AdWords campaigns
accordingly.
An online entrepreneur has to work harder and ensure close monitoring of all changes to
augment his sales. Amazon consultant like eStore Factory usually runs a top sellers campaign
to identify any modification in clicks, conversions, and cost for ad groups. Such reports can
be both positive and negative but always helpful for the online retailer to formulate his future
business plans.
Here are Some Other Key Strategies
Ad Performance Report: One of the best ways to get the real sense of your online business
is by analyzing your account status through running an Ad Performance Report in AdWords.
It also helps you know Click Through Rate (CTR) and Average Cost Per Click. The status
column shows all the necessary details by appropriate Amazon product optimization
technique. CTR is highly effective to measure the actual efficiency of the ad campaigns that
you recently ran.
Search Query Report: It is useful to generate the true searches that grab maximum attention
in an ad. Online e-commerce trader should analyze the data carefully to examine its real
performance and modify the same if needed.
Auction Insight Analysis: An eCommerce solution provider should also look into the insight
report and compare the same with his online campaigns. If it gets better ranking, then people
are definitely intrigued by the charm of this online ad campaign.

Total Campaign Efficacy Report: Some entrepreneurs also want to analyze the total
efficacy of their campaigns online. Then they need to analyze the campaign performance
report in totality. Once the report is prepared it gives the complete analysis of the site’s
AdWords performance, respective valid and invalid clicks, impressions, bounce rate and
several other things.
An online retailer can analyze his total campaign efficiency report in just a few steps.
Login to AdWords Account and see the campaign tab.
Now, several options will appear:
a) Clicks: It reflects the total clicks on the ad campaign.
b) Impressions: It reflects the true figure that how many people reached via that online ad.
c) CPC: It calculates the total cost that ecommerce providers have to bear as cost-perthousand impressions during the campaign period.
d) Positions: It reflects the ranking of the ad in comparison to others.
Keyword Usage Analysis: In the world of online business, keywords matter a lot. It could be
a make or break opportunity for any Amazon service provider or those associated with any
other e-commerce giant. It is highly useful for a trader to know which keywords perform well
and which does not, especially at the Q4 season.
Advertisement Extension Report: The primary aim of this online analysis is to gauge the
real success of a firm’s ad extensions. The extension includes a number of things such as
phone number, website URL or “contact us” forum that ensures maximum sales in Q4.
Analyzing AdWords, Google and Amazon report is important to get desired success at Q4 on
e-commerce platforms. It acts as a revelation because the online seller gets to learn so many
things by some simple online calculations. You can also take the help from professional
Amazon service provider like eStore Factory.


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