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10 SEO TIPS YOU NEED TO APPLY TODAY .pdf



Original filename: 10 SEO TIPS YOU NEED TO APPLY TODAY.pdf
Author: Archana

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10 SEO Tips You Need To Apply Today
If you are a start-up or an established firm, you certainly need to work on improving your digital
presence. The same can be achieved with the help of search engine optimization as it plays a
prominent role in digital marketing.
Till a decade back, getting your website into the top 10 searches of Google involved keyword
research, creating backlinks and maintaining a clear structure of your website. Though the SEO
procedures followed today still sound the time, there are a number of brand new factors one
need to apply to achieve success with an SEO campaign.
While there are hundreds of tips one can implement to improve their search visibility, let us
have a look at the top 10 that are a must try.
1. Optimise your website for RankBrain
In simpler terms, RankBrain is the machine-learning AI system of Google. To rank well in Google
search, it is important to optimise the content for RankBrain. One of the best ways to do the
same is by creating content that can answer unique queries that are quite relevant to the
persona of your audience. You can hire a company that can provide the best content writing
and marketing services to create the required content.
2. The “near me” queries
A number of users now days search for businesses or services located “near” by. By optimizing
the website for the “near me” queries, you can for sure improve the traffic to your website. As
most of these searches are done using a mobile, one needs to provide a great mobile user
experience to the visitors.
3. The local presence
There is no benefit in optimizing the queries of “near me” when you have not worked on your
local SEO. Show your target audience where you are locally present and this can be done by
optimizing Google My Business page. Make sure the below mentioned features are taken care
of.

-

Details of your business.

-

Choosing the right categories.

-

Mention of the opening times.

-

HD images.

-

Phone number and the address.

One can even hire the best SEO company in Bangalore to take care of the same.
4. Natural language and voice search
Not every business understands the importance of voice search. It is said to be 4 times faster
when compared to typing and can fetch faster results. Google, as a search engine has seen a lot
of changes in the past few years so that superlatives are better understood. Businesses need to
create content that answers direct questions that more natural in language. A content writing
and marketing services company can create such content for your business.
5. Answer questions
Businesses can find out the kind of questions the website can provide answers to and create
related content that does the same. Until earlier days Wikipedia was the only website with
answer boxes, there are many websites like Quora that can be used to post answers to various
questions asked.
6. Do not hesitate to pay
There are many things that haven’t changed from the time SEO has first started. This holds true
for PPC ads as well.
7. Time to implement AMP
If you are looking to drive instant traffic to your website, you can try getting your website on
Google news. Though it does not help get evergreen appeal, a good quality news post and bring
your site into the limelight. This is when the content writing and marketing services come in
handy.
8. Get mobile optimized

You as a business owner might have already nailed this. Though this was not considered as a
ranking signal back in those days, it is now. Once your mobile site is ready, make sure you test it
for usability.
9. Increase the speed of your website
Well, this certainly goes without saying! The speed of a website is a ranking factor in itself and
there are a number of ways you can do it.
10. Twitter presence
Though this might be the last tip on the list, this should not be the last to be optimized. Not
everyone is aware of the deal that took place between Twitter and Google which now means
that the tweets are indexed on the SERPs. So, when a visitor searches for a brand or a person,
Google shows the live timeline of their tweets.
So, implement the above-mentioned tips and let us know how fruitful it was!


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