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SBXL uP2P InfoGraphic 1 .pdf


Original filename: SBXL uP2P InfoGraphic 1.pdf
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Author: Phillip Adcock

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Increase Brand Share – Grow Category Sales – Enrich Trading Relationships

The Insights Factory!
Are you losing sales and share because your brand isn’t as effective in-store as the competition?
Is your brand suffering in-store because it isn’t aligned with the minds of shoppers?
Would you like to easily increase sales, grow your category and enrich trading relationships?

Ultimate Path to Purchase Analysis
A comprehensive audit of how your brand is perceived by shoppers in-store. We’ll provide you with a
debrief presentation packed full of what’s good, what's not so good and how to Increase your brand share

A

See

D

B

C

Connect

Persuade

Sell

If you lack the time or budget to conduct a full shopper research project. The
next best thing is Ultimate Path to Purchase Analysis. Plus get your insights
quicker and less expensively from The Insights Factory
Access 30 years of shopper psychology and shopping behaviour, enhanced
with key learnings from leading psychologists from around the globe. Tap
into quite simply the most comprehensive database of shopper insights
available.
Compare and analyse your brand across 12 different metrics. From its ability
to gain attention on shelf, through pack design and category layout to price
and promotion.

System 1 Shopping

System 2 Shopping

Purchase Behaviours

Non-purchase Behaviours

When to use Path to purchase optimisation

A

 A quick analysis of a new pack/ brand/
merchandising plan

See

 A replacement (or compliment) to the same old,
same old Kantar etc.
 Excellent precursor to full shopper project:
Highlights key areas to focus on

1

Attention
Transform your brands ability to grab the
attention of passing shoppers

1

Appeal
Make your brand more appealing to more
shoppers in-store

2

3

2

3

Engagement
Optimise psychological engagement with your
brand in-store on shelf

Visibility
Mission
Relevance

Why use Ultimate Path to purchase

B

Connect

 Improve category Management

Imagery
Present shoppers
with imagery that
connects
psychologically

Stand out

 Optimise packaging performance

Recognise

 Maximise the impact of POS and in-store
communications
Alternatives

5

Format

Rational

Colours
Discover what colours
present your brand better
than the competition

Fonts
Improve your brand
communication by using fonts
that are more psychologically
optimal

Logic

Familiarity
Functional
Emotion

Who should use Ultimate Path to Purchase

C

 Anyone responsible for shopper facing activity

Persuade

 Anyone who wants to improve in-store

Appearance

 Anyone who thinks in-store could be improved
Usage

7

Prices
Transform the desire for
your brand by optimising
price communication

Numbers
Make your numbers
count by presenting
them psychologically

Value

Copy
Use the words you
communicate to maximise
the desire for your brand

9

Out of stock

Competitors

Pleasure vs. Pain

Confusing

Conversion
Improve awareness,
connection and
persuasion to drive sales

D

10

11

Habit

Range & Layout
Make your brand the obvious choice for more
shoppers
What you get from Ultimate Path to Purchase

Sell

 Individual analysis of your Path to Purchase
 The why behind your brand strengths and
weaknesses in-store

Trial

 How to improve your Path to Purchase

12

Choices

Deal

Promotions
Get the balance right
between any added
value you offer and how
shoppers perceive it

Benefits

Ultimate Path to Purchase Analysis from just
Purchase Behaviours

Non-purchase Behaviours

System 1 Shopping

£1950

*

System 2 Shopping

If you want to…
Increase Brand Share – Grow Category Sales – Enrich Trading Relationships

Contact us today to find out more
www.sbxl.com

info@sbxl.com

01543 416131

You should use Ultimate Path to Purchase if
 You are responsible for shopper facing activity
 You want to improve in-store
 You think that your in-store activity could be
improved
* Terms & Conditions apply


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