Bachelor's Thesis Open Innovation in Game Design .pdf

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¨ FUR
¨ INFORMATIK
FAKULTAT
¨
der Technischen Universit¨at Munchen

Bachelor’s Thesis in Informatics

Open Innovation in Game Design Using the
Example of a Warcraft 3 Tower Defense

Jan Finis

¨ FUR
¨ INFORMATIK
FAKULTAT
¨
der Technischen Universit¨at Munchen

Bachelor’s Thesis in Informatics

Open Innovation in Game Design Using the
Example of a Warcraft 3 Tower Defense

Open Innovation im Spieledesign am Beispiel
einer Warcraft 3 Tower Defense
Jan Finis

Supervisor:
Advisor:
Date of submission:

Prof. Dr. rer. nat. R¨udiger Westermann
Dr. rer. nat. Jens Schneider
November 9, 2009

Affidavit

I assure the single handed composition of this bachelor’s thesis only supported by
declared resources

Munich, November 9, 2009
Jan Finis

Acknowledgement

Let me thank Prof. Westermann and Dr. Schneider for giving me the chance to
choose my own topic for this thesis in which I could combine my personal interests
and skills with my final thesis.
Additional thanks go to the current YouTD admins tolleder and Master Cassim
who helped me administrating the user submitted content and suggested game features.
General acknowledgements go to everybody who submitted content for the game
created, thus making the Open Innovation concept possible.

Abstract
This work applies the concept of Open Innovation in the field of game design.
Open Innovation is a process which involves customers into the design and creation of products. The aim of this thesis is to create a game with a considerable
amount of content created by the players themselves. The game, which is named
YouTD, is realized as a modification for the game Warcraft 3: The Frozen Throne.
Reasons for choosing this very platform will be discussed, the steps of the creation
processes will be covered, and the results will be evaluated to determine if using
Open Innovation in game design is a promising concept.

Zusammenfassung
Diese Arbeit wendet das Open Innovation Konzept im Bereich des Spiele-Designs
an. Open Innovation ist ein Prozess, in dem Kunden in das Design und die Erstellung des Produkts mit eingebunden werden. Das Ziel dieser Arbeit ist die Erstellung eines Spiels mit einer großen Menge an Inhalten, die von den Spielern selbst
erzeugt werden. Das Spiel, welches YouTD getauft wurde, wird realisiert als Modifkation f¨ur das Spiel Warcraft 3: The Frozen Throne. Gr¨unde f¨ur die Entscheidung
f¨ur genau diese Plattform werden erl¨autert, die Schritte des Entstehungsprozesses
erkl¨art und die Resultate ausgewertet, um zu entscheiden, ob Open Innovation, angewendet im Bereich des Spiele-Designs, ein vielversprechendes Konzept ist.


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