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How to Utilize Facebook Ads for Your Business Success .pdf


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How to Utilize Facebook Ads for Your Business Success?

The global social media giant Facebook (FB) had an overwhelming success in Q4 2016 as the
firm’s earning crossed $8 billion marks. From 1.79 billion users to 1.86 billion monthly users,
the company has made around 4.67% growth in the last quarter itself.
For multi channel ecommerce support, the Facebook has emerged out the most viable mode for
promotions. The sudden spurt in the Facebook ads revenue in the Q4 2016 tells the same story.
The last year alone, Facebook did a business of around 28-billion USD.
No matter, whether a firm sells cosmetic or apparel on its e-commerce store, the best way to
reach out to maximum customers is by optimum utilization of the Facebook ads on the
company’s official FB profile page.
Randomly, an FB ad can generate at least 2000 impressions in a boosted post. Another advantage
of the Facebook ad is its adaptability, which allows the users to see any Facebook ads on
multiple devices starting from traditional desktops to ultra-sophisticated smartphones, iPads, and
tablets.
Top 5 Tips to Effectively Use Facebook Ads
Analyze Your Target Audience: Before promoting your e-commerce products via Facebook
ads, the first thing that an entrepreneur should look into is the target audience. Usually, people
devote a greater attention to advertisements that are relevant and according to their interests. So,
before advertising your products, you should know your target audience well.

Take Each Follow Up Seriously: One of the greatest advantages of FB ad is its massive userbase. Around 70% of the FB users are the loyal ones. So, an advertiser could safely assume
that Facebook is the best spot to promote his ecommerce services or other products. Usually,
interested and relevant people instantly click and sign in to the FB ads that are capable of
meeting their needs.
Hassle-free and Simplified Purchase: Facebook also allows an easy purchase of products and
goods directly from an e-commerce portal page via FB. The latest statistics have confirmed
that Facebook’s annual increment in its user base rose to 44% growth in the US, Canada,
and Europe alone. With a steep rise in its customer-base across Asia, users are likely to increase
more in the coming days. So, advertising a product on Facebook gives a global appeal to the
product.
Instant Online Demonstration of Product: The biggest benefit of Facebook ads is its ability to
show the company’s products instantly to a large number of customers on the site itself without
letting them go to on any other web page.
So, an e-commerce portal owner needs to plan his advertising campaigns well and manage each
lead carefully. Facebook gives customers an option to purchase a product directly by pressing a
single button. Better, the e-commerce SEO of your products, best will be its attention-grabbing
capacity.
Direct Face to Face Interaction: Good news for all the Fb advertisers and users. According to
the Facebook owner, Mark Zukerberg, the company is now looking into offering shorter and
smarter advertising content to the users. Even in a few words, an advertiser can now effectively
put his advertisement on Facebook.
In the near future, around 400-million FB advertisers are likely to able to initiate the in
person interaction with customers via messenger and audio/video calling. For the last 13
years, Facebook has spearheaded the ecommerce development services of many e-commerce
portals.
Several enterprises have made a fortune out of the Facebook ads. The propensity and impact of a
single Facebook ad are a lot more than any normal advertisement or promotional campaigns.


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