Alice Lee Portfolio 2017 .pdf

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ALICE
L E Evisual design

WEB
SITES

PORTERS

BOUTIQUE
Porters Boutique Hotel approached NZ Digital
to help them build an online platform that would
reflect the high quality service customers receive
inside their hotel.
As lead designer I ensured that their website highlighted the luxurious features of the hotel and
showcased all Hawkes Bay had to offer users on
their next get away.
LEAD DESIGNER | DEVELOPMENT

social media

To drive users to the website I
proposed a social media plan that
showed off the hotel and the shops
and restaurants in the Havelock
North village.
Unfortunately the client did not take
on our plan.... but we really liked it.
See more in the social media section.

cocoche

COCOCHE

COCONUT OIL
Cocoche Coconut Oil is run by
young vivacious girls who care
about leading exciting and healthy
lifestyles. As lead designer on this
project I wanted to portray their
personality and passion.
The project included brand refresh,
new fliers and business cards along
side the functional e-commerce
store which now ships world wide.
It is also developed with the client
in mind, ensuring it was simple for
them to manage and make updates
as their company grows.
LEAD DESIGNER | PRINT |
DEVELOPMENT | BRANDING

STRADEGY
STRADEGY.CO.NZ

A FEW

NFINITE FITNESS + HEALTH | NFINITEFITNESS.CO.NZ

MORE...
At NZ Digital we helped
grow businesses through
expert web design, engaging
digital marketing.
My role was to design and
help develop websites, create
marketing content to drive
consumers to the website and
ultimately convert into sales.

S P OT T L A B E L S | S P OT T. N Z

PAT T O N E N G I N E E R I N G
PAT T O N E N G I N E E R I N G . C O . N Z

HOLI ORGANICS
HOLI.CO.NZ

SOCIAL

NAPIER CITY

BUSINESS INC
NCBI are a non-profit organisation
with the goal to promote and support
inner city businesses. Social media is
a key element in their marketing and
communication strategy.
The goal for NCBI was to start
bringing a younger demographic
back into the inner city, buying
local instead of online. The strategy,
which started with separating their
Facebook and Instagram – to attract
different age groups, was a success
growing over 5000 followers across
the two platforms.
PHOTOGRAPHY | DESIGN |
SOCIAL MEDIA MANAGEMENT

GEVIR DEER
VELVET

Gevir Deer Velvet are NZ company who make products from deer
velvet - or as we know it, deer antler. My role was to establish a
content plan that would reflect their new website designed by NZ
Digital and grab the attention of Instagram and Facebook followers. I
took photos, created ad campaigns and blog posts that would improve
customer conversion and knowledge of the product.

PHOTOGRAPHY | DESIGN |

gevir skin

renewed by nature

SOCIAL MEDIA MANAGEMENT

PORTERS

Virtual Print is a digital printing e-commerce site who
truly believe that cost saving does not have to come at the
expense of quality. In 2016 NZ Digital ran a targeted social
media campaign for 6 months growing their Facebook
followers by 50%.

To align with Porters Boutique Hotel’s new
website NZ Digital proposed a content plan for
Social Media that highlighted local businesses
and attractions within Havelock North as well
as the hotel to get people excited about their
trip and urge them to book. Our digital
strategy team created content categories for the
plan and I went to location, took photographs
and spoke to business owners to produce copy.

DESIGN | SOCIAL MEDIA MANAGEMENT

P H O T O G R A P H Y | C O N T E N T C R E AT I O N

VIRTUAL PRINT

I T ’ S

A L L

A B O U T

little

T H E

touches


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