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Marketing Considerations for Small Business (1).pdf


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Recent research conducted by the Australian Interactive Media Industry Association
(AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) suggests, that "62% of
Australian Internet users use a variety of social media sites, with many visiting every
day and most at least a few times a week." It is not surprising that with all the millions
of potential clients from throughout the world utilizing these websites, daily, that all
these companies have opted to incorporate social media marketing in their
marketing mix. Nevertheless it also important to acquire an understanding of how
these websites have been used and what is involved with keeping or resourcing your
company presence on those websites. Your online footprint may stick around for
quite a very long time and therefore don't underestimate how this may impact the
perception of your brand on the market area. Spend some time upfront considering
if social media is perfect for your company.

1. Seek first to know - It is essential that you know the basics of how exactly is social
media really works and how it's being used. What are individuals and companies
doing with social websites? What makes these results? A number of you might be
thinking, how can I do so? Maybe you could look at trying it out on your own by
establishing a private account, then analyzing a few of the attributes, or find a trusted
friend to reveal their accounts and steer you through. Or there are so many tools and
'how to' things online about social networking, that you can run a search on Google
or about YouTube to a specific subject of interest and observe the movie tutorials to
get educated.

2. Know your goal - What is your objective is for utilizing social networking? What
do you expect to accomplish for your company by utilizing it? It is really crucial that
you recognize your purpose for becoming involved in social networking (or any
other promotion actions for that matter). You want to work out why you're taking
part. What should you expect to attain? Do you merely wish to build brand
awareness, participate with your clients or identify new revenue opportunities? Do
not be realistic about what you think you'll have the ability to realize.