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TOP SOCIAL MEDIA TRENDS AND PLATFORMS TO LOOK FOR IN 2018 .pdf


Original filename: TOP SOCIAL MEDIA TRENDS AND PLATFORMS TO LOOK FOR IN 2018.pdf
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Top Social Media Trends and Platforms to Look For in 2018
We came across a number of stories in 2017 that revolved around social media, like how the
President of US communicated his official policy positions using just 140 characters and how
Facebook started to lure users of Snapchat to Instagram and so on.
In the year 2018, social media is expected to see more technological advancements that would
go mainstream. Mentioned below are the top social media trends one needs to prepare for as
the New Year draws near.
The Augmented Reality
Apple made an announcement in the 1st event held at the Steve Jobs Theater about the launch
of iPhone 8 and the iPhone X. Both these iPhones made use of a chip that would provide its
users with augmented reality experiences. While its impact can be seen hugely in gaming, social
media platforms too will soon start implementing the same technology.
The Instagram Stories
Well, Instagram Stories is already popular with more than 200 million people using the same.
This stats is just for the platform which is now about a year old. If this rate continues, more
than half of the Instagram users will start using Stories by mid of the year 2018. So, the brands
who wish to market or reach their audience via Instagram now need to focus on Instagram
Stories. This is when an experienced team that can provide content writing and marketing
services would come to your rescue.
Influencer Marketing
More than 90% of the users who have been using influencer marketing found it to be
successful. Well-known companies like Hubspot and North Face make use of influencer
marketing strategies that help them connect with new customers and also improve their
engagement with the existing audiences. So, the year 2018 will see brands using some

strategies to connect with their target audiences and might as well ignore the traditional
strategies. There are a number of Social Media Marketing Companies in Bangalore you can
hire if you wish to change any of the strategies you are using.
The Gen Z
The stats of a recent survey conducted online showed that companies found Generation Z more
valuable than the millennials. The oldest Gen Z are about 22 years and are soon to start their
career. They would be the ones who would increase the buying power for a few years.
Brands need to recognize the same and change their marketing strategies. One can also expect
a lot of investment on platforms like Instagram and Snapchat as these are the most used by the
Gen Zers.
Rethink Twitter
Twitter could not grow its followers in the year 2017 and this will for sure let the leadership of
Twitter rethink about how the complete platform operates. Almost all the Social Media
Marketing Companies in Bangalore are aware of the fact that Twitter has less social media
followers when compared to Facebook, LinkedIn, and Instagram. Twitter too lost its access to
stream the NFL games this year.
Some of the possible changes one can expect are the selling of the same to some private
investors or changes in the platform or there can also be a revamp of its advertising options. So,
all we can do is just wait and watch.
So, if you wish to make that big difference in the coming New Year, hire a reputed content
writing and marketing services or a digital marketing firm that can reconstruct your content
and marketing strategies and make your own path to success.


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