keyword research .pdf
Original filename: keyword-research.pdf
Title: KEYWORD RESEARCH FOR BEGINNERS
Author: W.S. Toh
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The good life is one inspired by love
and guided by knowledge.
- Bertrand Russell
I AM W.S. TOH
Being a self-taught SEO
practitioner, I give back to the
community by giving free tutorials.
Keywords are words and phrases in a piece of content that makes it “findable”
on search engines.
For example, an article titled “Super duper mega guide on how to play a
guitar” will give search engines a hint that it is a guide on playing the guitar. If
this article is well written and well promoted enough, it pop up in searches for
“how to play a guitar” and the related search terms.
This is why keywords are so important in SEO. You need to understand what
readers are looking for, and answer their search queries.
STEP 1 – FIND A TOPIC
DON’T START WITH SEO
It’s weird, but the first step of keyword research has
nothing to do with keywords nor SEO.
Begin by finding an interesting topic that is valuable to
If you don’t have an interesting topic, you won’t have
any good content; You cannot do SEO and keyword
research without solid content.
HOW TO FIND A TOPIC
Depend on your inspirations. Think of topics that are
related to your selected niche.
If not, just look around on the Internet. Plenty of news
websites, social media, and forums to get article ideas
Look at the current trends, and problems that people
Tutorials – Answer the questions of other people.
Reviews – Try out a product and write you thoughts.
Tips – Life hacks.
Response – Respond to certain people.
Interviews – What do other people think of certain
products or issues?
STEP 2 – FINDING KEYWORDS