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digital marketing brochure .pdf



Original filename: digital marketing brochure.PDF
Title: digital marketing brochure.cdr
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“The Latest & Most Updated Training Course”

Digital
Marketing

Accompanied with Powerful
Professional Certificate

Digital Marketing Course
Learn Digital Marketing and Increase Your Business,
Grow in Career or Start your Career

Join Our Digital Marketing Course and
Become A Google Adwords + Facebook
Certified Professional
Google Adwords Certification
Adwords Fundamental
Search Adver sing
Display Adver sing
Video Adver sing
Shopping Adver sing
Mobile Adver sing

Google Analytics Certification
Facebook Blueprint Certification
Industry Recognized ITS Certification

www.itstraining.in

Social Media Analyst

2
0
1
7

Salary : 18k to 30k
A er 3 years of experience
Designa on- Social Media Manager

Content Marketing Executive
Salary: 21k to 35k
A er 3 years of experience
Designa on- Content Marke ng
Manager

PPC Analyst
Salary: 18k to 30k
A er 2 years of experience
Designa on - Sr. PPC Analyst
Salary: 35k to 65k

Online Reputation Executive

J
o
B
S
www.itstraining.in

Salary: 21k to 30k
A er 3 years of experience
Designa on- Online Reputa on
Manager

Digital Marketing Executive
Salary: 21k to 35k
A er 3 years of experience
Designa on- Digital Marke ng
Manager

Freelance Digital Marketer
Monthly earning with just
2-3 projects: 40k to 75k
Monthly earning with just
4-5 projects: 1Lac to 1.5lacs

What You Will Learn Here ?
15 Modules of Digital Marke ng with Prac cal

Content
Marketing

Website
Creation

Search
Engine
Optimization

Online
Marketing

Google
Adwords

Google
Analytics

Social
Media
Marketing

Lead
Generation

Ecommerce
Marketing

Mobile
Marketing

www.itstraining.in

Email
Marketing

Online
Reputation

Marketplace
Selling

Online
Media
Buying

Adsense &
Affiliates
Marketing

01

Introduction to
Online Marketing
DURATION : 04 HOURS

Getting Started With Digital Marketing
·Defining Digital Marke ng
·Career Op ons in Digital Marke ng
·Need of Digital Marke ng
·Growth of Personaliza on
·Tradi onal Vs. Digital Marke ng

Constituents of Digital Marketing
·Introduc on to Traffic Acquisi on
·Suppor ng digital Channels
·Pro's & Con's of online Marke ng
·What to expect from Each Channel

Digital Marketing Framework
·4 Stages of Marke ng
·Understanding each stage with a case
·Selec ng the best channel for each stage
www.itstraining.in

02

Introduction to
Website Creation
DURATION : 12 HOURS

Getting Started with Website Creation
·Types of Websites
·Key Website Terminology

Buying Domain & Hosting
·Learn how to Buy Domain & Hos ng
·Interlinking Domain & Hos ng Servers
·Understand Cpanel
·Understand File & Folder System in Server ·Create your first Page

Configuring Wordpress Basics
·Install Wordpress
·Understand Difference between installing Wordpress on root Vs. Child Directory
·Understanding WP Dashboard
·Understand difference between post & page
·Create your first page & post

Wordpress Customization
·Update Wordpress Menu
·Understand & Install Plugins
·Understand & Install WP Themes
·Add Basic customiza on to theme
·Understand how to select paid theme
www.itstraining.in

03

Search Engine
Optimization
DURATION : 10 HOURS

Search Engine Overview
·Know Defini on and importance of Search Engines
·Understand Anatomy of Search Engine Result Page
·Understand Key Search Engine Processes

Introduction
·Know why search ranking ma ers
·Define SEO
·Understand Key Factor involved in SEO

Introduction to Keywords
·Why to do keyword Research
·Key Query Types
·Essen als of s good keyword

Keyword Selection
·How to select keywords as per user personas
·Different User Stages
·Top 5 Keyword Selec on tools
·Sor ng Keywords down
·Target Keywords for different pages

www.itstraining.in

To Be Continued....

Continued....

On Page SEO
·Content Op miza on
·Content Relevance
·Content Length & Depth
·Essen al of Op mized Website Copywri ng

HTML Optimization
·Be able to op mize HTML for SEO
·Know the best prac ces & formats for wri ng Title, Descrip on, Heading,
Anchor & Image Tags

Architecture Optimization
·Improve readability of your website for search crawlers
·Know essen als for architecture op miza ons meta robots tag, url structure,
canonicaliza on, sitemap & robots.txt crea on and site speed op miza on.

To Be Continued....

03

Search Engine
Optimization

Continued....

Off Page SEO
·Social Signals
·Know importance of Social Content Sharing
·How to get social signals

Webmaster Tools
·Know How to Integrate website with Webmaster Tool
·Understand key tabs in webmasters tool data highlighter, search analy cs,
sitelinks, removing url's adding sitemap & robots.txt

Link Building
·Know What is Link Building
·Differen ate between good and bad link
·Old link building Methods
·New Link Building Methods

Local SEO
·Understand Concept of Local Seo
·Know Ways to improve posi on for local search queries

SEO Tools & Algorithm
·Top 10 Seo Tools
·Using these tools for compe tor analysis, Audit, repor ng, & SEO
·Key Google Algorithms
·How to save & Recover from these updates
·Crea ng Penalty free seo strategy

03

Search Engine
Optimization


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