The First Step Towards Successful Mass Email campaigns .pdf
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Email List Verification: The First Step Towards
Successful Mass Email campaigns
The first step to ensure the success of your email campaign is to make sure your emails are delivered successfully. Your email
should land in your subscriber’s inbox if it’s to have any impact. For this to happen, you need an email list verification tool.
Email list verification is the process of determining whether the email addresses on your list are valid and deliverable. The validity
of an email address can be measured through a combination of several validation techniques and internal databases checks with
some proprietary algorithms. These include:
Email address syntax check
Domain/MX records check
Role based Account detection
DEA (Disposable email address) detection
HoneyPot/Spam track detection
SMTP verification and so on
At the end of the list validation process, invalid email addresses are filtered out and you get a clean list for your campaign.
Why is Email List Verification required?
You may have gathered your email subscribers from completely legitimate sources (like the subscribe form on your website) but
chances are that not all your email IDs are valid. According to Jupiter Research, more than 20 percent of email registrations contain
typos, syntax, domain and other errors. Doing something as simple as sending to an old list where a specific threshold of email
addresses bounces can set off your ESPs (Email Service Providers) threshold. And to add to it, bots keep pushing SPAM trap email
addresses through systems every day.
Too many bounced mails, trigger ISPs (Internet Service Providers) to block ESPs. To keep themselves safe, ESPs block clients with
too many bounced emails. So to safeguard yourself from being blocked or marked as a spammer, it is important that you verify your
list before sending out your mass mailer.
How to verify?
If your email list has just a few subscribers, you can do it manually by going through each email ID one by one. But chances are
your email list extends to thousands of subscribers. Going through each email ID would not only be time consuming and tedious but
also be full of errors.
Thankfully, you can automate the process by using Email List Verification tools like BriteVerify, NeverBounce, Bounceless and
many more. You can save yourself from the trouble of going through each email ID, fasten the process of verification, have a clean
list and most importantly, have your mails delivered to your subscriber’s inbox.
BriteVerify: Drag. Drop. Deliver
One of the leading Email List Verification tool is BriteVerify. Here’s a video demo of BriteVerify:
You can easily use the tool to remove invalid emails from your customer databases, email marketing campaigns, or online
newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting
on your list without ever contacting the company. They also have an API if you’d like to integrate your email verification with
Some of its other awesome features include:
Real Time Verification/API service
Provide Custom jobs
Bulk Email Verification
Bad domains detection
Role accounts detection
Disposable email address (DEA) detection
No software download and installation required
On demand free trial
Some Exciting News for our MassMailer users and non-users
Continuing with our promise to make mass emailing easy for our users, we are proud to announce that the current release of
MassMailer includes email list verification as an in-built feature. We have partnered with BriteVerify to offer you this feature. Now
as a MassMailer user, you can have clean mailing lists and avoid being blocked by ESPs or ISPs. Send spam-free mails and take
your email marketing campaign to the next level of success!
If you are not a current user of MassMailer but use Salesforce CRM enterprise edition or above, you can sign up for MassMailer for
a 15 Day FREE Trial and try Email Verifier feature as well.