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Key Holiday Pricing Strategies .pdf

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Key Holiday Pricing Strategies for FBA to Augment Online Sales

The months of October, November, and December serve the best purpose for augmenting
online sales and getting well prepared for peak season. All prudent e-commerce businessmen
planned their holiday sales days prior to late December and early January weekend, including
Christmas and New Year weekend. A firm generates maximum online sales and profit during
this season.
This year’s survey report claimed that Amazon garnered $6.4-billion through its online sales
from its “retail subscription services,” including new features such as Prime, audio book, ebook, and digital video and music services.
eStore Factory, the leading Amazon FBA consultant has recently pointed out that Amazon has
now become the family of more than 244-million customers globally. During the month of
October-November 2015, this premiere e-commerce generated the sale of 1-billion items
across worldwide.
Increase Price of Some Items: Initially, it may seem as a weird idea but raising the price of the
product works the wonder in multiple ways. First of all, it will put those products in a higher
league, and not within everyone’s ambit to purchase them. Another advantage is when the
availability of lower priced items gets sold out, buyers will instantly move to top priced items.
And finally, higher price items also represent better quality, standard and efficacy.

Competitive Pricing of Most Recent Items Sent to FBA: The net sales that Amazon generated in
2013 were close to around 75-billion dollar USD. The Amazon SEO services are perfect way to
ensure greater visibility of one’s product on the Amazon site’s home page. Interestingly, if a
new product gets sold on the very day, they arrive at a warehouse, and then it indicates a
positive selling season.
Modify the Price If Required: Sometimes, there is a sudden spurt in cases of the sales of the
same product. If the product is getting sold repeatedly, then it is the right time to analyze if the
price of the product is competitive or way below than other competitors dealing in the related
products. An Amazon seller should consider tweaking the price similar to what the competitors
are charging for the same product.
Aggressive Buying and Purchase: According to statistics, Amazon currently has 341,400
employees across the globe. The brand also has a good inventory turnover rate of around
8.06% per annum. Certainly, with a large number of customers and associates, Amazon is now
leading the ecommerce portal’s chart with maximum sales and customers.
Amazon product ranking service experts have claimed, “The Quarter 4 or Q4 is the best time to
buy items for resale. During December and January, Amazon registers utmost sales. So, a dealer
should start buying popular products having maximum customers’ demand as soon as Q4
arrives and sends them to FBA to sell more.
Quickly send inventory to Amazon: Look again, and try to ensure that you send most products
to Amazon inventory for reselling purposes. Recheck all new and unused products at your home
and warehouses to see if they could be resold or not.
Do not worry about Q4 storage fees as long as your products are getting sold abundantly. Get
correct online sales insights from Amazon seller consulting services from an e-commerce
expert, and garner a humongous ROI on Amazon business this season.

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