Mobile App Strategies To Promote Your Holiday Offers .pdf
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4 Mobile App Strategies To Promote Your Holiday
The holiday season is just around the corner and there are offers galore everywhere!!
But just having an offer on your e-commerce store is only half the work done; you
have to make sure that reaches the potential shoppers and creates buzz. Mobile is the
top destination for online shoppers today and there is no way this selling channel can
be ignored, even when it comes to getting across promotional messages to the
customers. M-commerce apps play a significant role in promoting the holiday offers.
Amazingly, the last few years have belonged to these apps, particularly in the retail
segment where the major chunk of holiday revenue has been attributed to the mobile.
Needless to say, merchants are coming up with ideas to promote holiday offers
through mobile apps. Here are 4 mobile app strategies to help you to top up the
1. Start with a sneak peek
Holiday time spells serious business for the retailers and they need to do their
homework well in time. It is a good idea to study the customer preferences and the
market beforehand and come up with deals to match the trends. You need to give the
visitors a sneak peek of the deals they will get during the holidays. This is the right
time to work on the mobile app design and give it a festive appearance to draw the
user's attention. Loyal customers can even be rewarded with special offers like earlybird deals and reserved time slots.
2. Deliver the relevant push notifications
Personalization has emerged as the most powerful online marketing strategy today.
The push notification feature of mobile applications is the best way to deliver
personalized offers and content to the potential buyers. You can use the behavioral
data of the customers to identify their preferences and send them the relevant festive
deals via push notifications. The strategy can also be used for retargeting the shoppers
who have abandoned their shopping carts in previous instances.
3. Target with location-based strategy
Another powerful mobile tactic that propels holiday promotions is that of locationbased strategy. For using this one, you need to have an iBeacon app that is capable of
capturing location data and sending contextual alerts to the users located in the close
vicinity of the physical store. The stores that also have their virtual counterparts can
simply invite the shoppers to have a closer look at their offerings before actually
availing the online holiday deals.
4. Simply, be available all the time
With the shoppers being in the festive mood, you never know when they will want to
shop or find out more about the deals you have for them. Having a chatbot presence
on your mobile application is the best way to be available 24 by 7 and take your
support service to the highest level. It also helps your business to leverage the power
of conversational commerce for building better relationships with the customers.
Having the right mobile application development partner by your side is the best way
to get your business ready for the holiday season. At Mobibiz, we are a reputed
company that offers expert iPhone and Android app development services at
competitive prices. We have a team of expert professionals with extensive skills in
diverse mobile platforms and technologies. Get in touch and avail high-quality
mobile applications that give your business the winning edge.
Mobile App Development Company
321, 3rd Floor, Tower B4
Sector-49, Sohna Road