Salesforce and ServiceNow Integration .pdf
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Salesforce and ServiceNow Integration
Why integrate Salesforce with ServiceNow?
The B2B sales process is a complex chain of events. During the process Sales Reps and Managers may need to
raise a ticket with IT to enable access to a new tool, or raise a request to Support to fix a high priority bug for a
prospective client, or even work with Finance to customize a quote. Apart from Sales, these other teams are very
likely using ServiceNow, the leading ITSM platform for workflow automation. In this case, integrating Salesforce
with ServiceNow can enable smooth collaboration between Sales and the rest of the organization.
Integrating Salesforce and ServiceNow will make the creation, status, and details of any incident to be tracked
simultaneously from either platform. This eliminates bottlenecks in the sales process, and enables Sales to win
more deals, and convert even more revenue.
How to integrate Salesforce with ServiceNow
SynQ is a ServiceNow certified integration platform based on the industry-leading Informatica Cloud. It lets you
setup a bi-directional sync between Salesforce and ServiceNow in days, not weeks.
Learn more about integrating ServiceNow and Salesforce using SynQ.