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Debrand Manual2017 .pdf



Original filename: Debrand_Manual2017.pdf
Title: BrandStandards2017 copy.indd

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BRAND STANDARDS

D E B R A N D

M A N U A L

PAGE 1

GOD & OTHERS

SANDALS CHURCH

INTROduction
PAGE 2

The vision of Sandals Church is to be real with
ourselves, God and others. This debrand has been
specifically designed to put the vision of Sandals
Church at the forefront, with extreme clarity
and simplicity. This new visual language is an
unapologetic and bold statement of that vision.

Taking inspiration from the Swiss Design Movement
of the 1950’s, this debrand visual language is
focused on absolute clarity and simplicity. It will
align our visual languages across all campuses and
ministries.

The Sandals Church visual language is direct, simple
and focused on one thing: Communicating our vision
of being real with ourselves, God & others.

REAL WITH OURSELVES

BRAND STANDARDS

PAGE 3

GOD & OTHERS

SANDALS CHURCH

INTROduction

PAGE 4

outdated standards
identifiers
typography
templates
signage
badges
inspiration
visual rules
REAL WITH OURSELVES,

BRAND STANDARDS

TABLE OF
CONTENTS
page 2
page 6-7

page 10-11
page 12-13
page 14-15
page 16-17
page 18-19
page 20-31
GOD & OTHERS

PAGE 5

page 8-9

SANDALS CHURCH

OUtdated
standards
PAGE 6

Previous graphic standards are now obsolete and should not be used. Obsolete typefaces
should be immediately removed from your system. Below are examples of logo treatments,
typography, color and design. Old logos should not be displayed and should be replaced if
found in any version of current material.

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REAL WITH OURSELVES,

BRAND STANDARDS

PAGE 7

GOD & OTHERS

SANDALS CHURCH

IDENTIFIERS

PAGE 8

This debranded system does not have a specific logo
or mark to represent Sandals Church. Instead, we have
replaced those marks with ‘Identifiers’. Identifiers can be
used to point people to a location or individual. Specific
Sandals Church locations may use location specific
identifiers, but only on campus specific materials.

REAL WITH OURSELVES,

BRAND STANDARDS

PAGE 9

GOD & OTHERS


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