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Santa Cruz Lifespan Aging Care Management Agency .pdf

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Baby Boomer Alert — Santa Cruz Lifespan Aging Care
Management Agency Announces New Personal
Assistant Services for Older Adults
Lifespan, a comprehensive aging care management agency locally owned and operated and serving
Santa Cruz for 35 years, is now offering a new and innovative service — Personal Assistants.
Santa Cruz, CA, January 08, 2018 - Lifespan,

a comprehensive aging care management agency
locally owned and operated and serving Santa Cruz for 35 years, is now offering a new and
innovative service — Personal Assistants.
Personal Assistants are skilled individuals with experience serving aging and disabled persons who
can offer a variety of activities, such as socialization, recreation, home organization, escort to
medical appointments, and more. Support is also available with organizing mail, bill paying and
completing forms.
Kathy Geerin, of Santa Cruz is one such personal assistant. Born and raised in Long Island, New
York, and a graduate of Hofstra University, Geerin was an art teacher and art therapist in special
education before joining Lifespan in 1997. She started out working in Lifespan’s conservatorship
program and later became a part-time care management assistant prior to that program expanding
into the current personal assistant program.
Geerin works with six to seven clients for several hours each per week. A typical day with a client
might involve going grocery shopping, escorting to a hairdressing or manicure appointment, sorting
and organizing mail and other paperwork, trips to the library or a scenic beach drive. She may also
assist with scheduling appointments and arranging transportation. Sometimes Geerin will simply sit
and talk with a client if the client desires. “I enjoy learning about my clients, some have a
fascinating history, it’s really interesting.”
There is a one-hour minimum for the Personal Assistant service.
About Lifespan
Lifespan is a comprehensive aging care management agency dedicated to providing the highest
quality of care in the home or setting of one’s choice.
Lifespan’s goal is to maximize the health, safety, comfort, and independence of its clients through
compassionate person-centered care. Since 1983 Lifespan has provided all-inclusive home care and
professional geriatric care management services to adults in need of assistance. A leader in aging
care services, Lifespan is one of the very first organizations to provide this combination of care on
the West Coast, and still the only agency of its kind in Santa Cruz County.
Lifespan’s professional care management is provided by registered nurses and master’s level social
workers who conduct assessments of client strengths and unmet needs then help the client and
family decide on a plan of care. In addition, care managers can coordinate a variety of resources and
work with health care providers, fiduciary agents, and other professionals to make sure that all
needs are met as conditions change. Lifespan also offers medication set-up and managements by

Home care aides provide the important support with activities of daily living such as light
housekeeping, shopping, laundry, meal preparation and clean up, personal hygiene, mobility, and
medication reminders. They also provide protective supervision for persons with cognitive
impairment. Care up to 24/hours per day is offered based on staffing availability. All home care aide
services are supervised by the professional care manager RNs and social workers to ensure optimal
Lifespan is in full compliance with the 2015 California Home Care Services Consumer Protection
Act, under the auspices of the California Department of Social Services, which specifies that all
employees meet criteria as registered home care aides. This includes thorough screening, criminal
background clearance (fingerprinting) by both the Department of Justice and FBI in addition to
verifying initial and ongoing professional training. Employees of all levels are covered by
Lifespan’s general liability bond and worker’s compensation policies.
There are more than 2 million professional home care workers in the U.S. providing care and
support to aging adults and persons with disabilities in home and community-based settings. The
home care workforce has doubled in the past 10 years and the population of those 65 and older is
expected to double to 88 million by 2050, making the role of professional aging care professionals
that much more critical.
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455

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